Connect with us

Hi, what are you looking for?

CleanTechnica
Image courtesy of FedEx

Cars

GM Plans To Return To European Market With EVs & Mobility Services

GM says it wants to get back into European market after being away for 5 years.

Europe is the world’s second largest EV market. (China is the largest.) EV sales in Europe are now about 20% of the new car market as oppose to only around 5–6% of the US market. For 90 years, GM had a presence in Europe through its Opel and Vauxhall brands, but it struggled to make a profit there. In fact, it lost money on its European operations for 16 straight years before selling both brands to what is now called Stellantis. It still sells the occasional Corvette or Cadillac there, but it has otherwise largely disappeared from the Old Continent.

But now, as the EV revolution picks up steam in the EU, Mary Barra, the CEO of General Motors, told an audience this week, “About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business. But we are looking at the growth opportunity that we have now, because we can re-enter Europe as an all-EV player. I’m looking forward to that.”

According to Global Fleet Management, last November, GM appointed Mahmoud Samara to be the managing director of GM Europe. Samara had been Cadillac’s North America head of sales and marketing, where he helped transition that brand to an all-electric lineup. His mission in Europe is to create a sustainable, profitable “non-traditional mobility start-up” for EVs and autonomous vehicles, software, connectivity services, logistics, and defense.

The new Cadillac Lyriq and electric Corvette may be candidates for European sales, but GM probably will leverage its newfound expertise in electric delivery vehicles first to gain a foothold there. In particular, the BrightDrop Zevo 600 and 400 vans could appeal to fleet operators, as will the battery-powered pallet mover known as the EP1. Autonomous vehicles from The General’s Cruise division could also provide ride-hailing or ride-sharing mobility services in some of Europe’s more densely populated cities.

It won’t be a cakewalk for GM, however, which has no manufacturing presence in Europe. Joe Phillippi of AutoTrends Consulting tells The Detroit Bureau, “[It] will be a dogfight” to contest local makers like VW and Ford, so GM “better be prepared to lose a boatload of money” on the way to profitability.

GM knows how to lose money on its European operations. Now the question is, does it know how to make money there? The new owners of the Opel division began making money on the brand within a year after taking control of it, which leads some to wonder if GM really knows how to do business in Europe.

GM has declined to say which of its upcoming EVs will be sold in Europe or when they will be offered to customers. Stay tuned. When we know more, you will know more.

 

Advertisement
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Steve writes about the interface between technology and sustainability from his homes in Florida and Connecticut or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.

Comments

You May Also Like

Coal

There’s nothing like the sound of tanks rolling down city streets and bombs dropping from the sky to shake people out of their lethargy....

Clean Power

If Europe continues down the path of making hydrogen a mainstay of heat and transportation, they will invest in highly inefficient and ineffective infrastructure,...

Batteries

Electric car prices, iconic electrified vehicles chauffeuring VIPs in Versailles, battery research, more sustainable battery components, and more — see the latest EV news...

Clean Transport

Tesla has opened its Supercharger network to five more countries in Europe. Last year, Tesla announced its Non-Tesla Supercharger pilot program, which allows EV...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.