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E-Bike Brand Profile: Aventon

Form. Freedom. Function. This is the mantra of Aventon, a company focused on designing user friendly bikes that bring as many people into the e-bike community as possible. JW Zhang began making e-bikes by himself while in college and slowly began to grow his cottage business into a full-fledged international company, with manufacturing taking place in China, and now has sales all over the world.

Among its fleet of tried and true models, Aventon has just released its next generation Pace 300 and 500 e-bike models. These new models have integrated batteries in the frame, comfortable and adjustable handles, an excellent light-up HUD display.

Aventon has a a powerful focus on building community. In 2020, the company donated over 7000 N-95 and surgical masks and two e-bikes to a hospital in Queens.

Aventon is focused on being as user friendly as possible. Along with the outstanding e-bike line up, its website is easy to navigate and full of incredibly interesting corners.

The website is not only for shopping for e-bikes and e-bike equipment, but is also a great resource for anyone who wants to learn about what e-bikes are, which one will suit your lifestyle, and what e-bikes are allowed. On the website there is a handy breakdown of the different classes of e-bikes according to the state of California (which many other states have adopted as their own). There are multiple links to outside websites that answer what the laws are for most states. Follow a link to and there is a handy spreadsheet for each state’s law for e-bikes. Even the company’s social media is chock full of content, from short customer videos to top notch promotional ads, to even links to third party reviews.

Aventon e-bikes are excellent introductions into the e-bike community.

Photo courtesy Aventon

From first time purchasers to experienced e-bikers, this company is sure to have something for every customer.

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I grew up playing Need for Speed 2 and always chose the McLaren. My room was littered with Lego models that could race and fly, and when I drive, I blast Mastodon, Beethoven, and Led Zeppelin as loud as I can. I prefer manual transmissions, and plan on getting my pilot license one day. I’ll talk with anyone about cars, airplanes, motorcycles, music, and wine, practice parkour, read prodigiously, and happily live and work in Chicago. Follow me on Twitter at @DavidWritesAlot


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