Connect with us

Hi, what are you looking for?

Tesla charging on Paris street. Photo by Cynthia Shahan, CleanTechnica.


Traditional Automakers Could Face “Kodak Moment” If They Fail to Catch Up With Tesla

Traditional automakers are serious about committing to electric vehicles. But do they have what it takes to catch up with Tesla? According to Rob Hull at the UK’s This is Money media outlet, “Tesla’s ability to continue delivering EVs in 2022 could see it extend its stronghold over the market.”

It’s reported that “electric vehicle outputs will see Elon Musk’s motor firm mop up the market again this year, according to Fiona Howarth, chief executive at Octopus Electric Vehicles. She says traditional carmakers could be facing their ‘Kodak moment’ if they’re unable to react quickly … with Tesla primed to take advantage if they can’t.”

This “Kodak moment” for traditional automakers refers to the photo giant’s decline when cameras and film were made obsolete by smartphones and digital technologies.

Hull reports, “Demand for battery cars is booming … [and] Tesla’s success is a primary result of its vertical business integration. This gives the company a far greater understanding of the components used in its cars … [giving] it an edge over rivals.”

According to the UK’s Octopus Electric Vehicles, Tesla is dominating both EV inquiries and EV deliveries (Source: This is Money via Octopus Electric Vehicles)

This applies to the batteries for electric cars but especially the much-needed (and hard-to-get) chips as the industry moves to a more software-driven approach.

“Tesla has managed to re-write some of the firmware for the chips, so they’re able to access different suppliers compared to other manufacturers. Tesla has managed to ride the challenge of chip shortages and so where demand is outstripping supply across the rest of the market, they are taking advantage,” says Howarth.

Can traditional automakers ride out the storm, or will it be too late? Howarth says, “If they are unable to react quickly enough, they risk leaving the door open for newer, more agile, brands.”

Originally published on EVANNEX.

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Matt is all about Tesla. He’s a TSLA investor, and he loves driving the family's Model 3, Model S, and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.


You May Also Like

Clean Transport

Elon Musk spent much of last year selling off Tesla stock, though he remains the company’s largest individual stakeholder. However, despite a disdain for...


1 in 4 new passenger vehicles in France had a plug in February.


Most people considering an electric vehicle are most worried about running out of charge and being stranded. Basically, they premature anxiety about what is...


When it comes to charging, many owners charge their Teslas at home. But when you’re out on a road trip or you simply need...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.