Connect with us

Hi, what are you looking for?



German CAM Study: Tesla 3rd Most Innovative Car Company; 2nd Most Innovative Premium Brand

According to a study by Germany’s Center of Automotive Management (CAM), Tesla is the third most innovative car company in the world. The study ranked Volkswagen as #1 and Daimler as #2. This is surprising, especially given Tesla’s recent AI Day event, where the company live-streamed details of its latest technology — hardware and software that puts Tesla in a whole different league than other carmakers and most if not all tech companies. Tesla is the only automaker developing its own computer chips, supercomputers, and artificial intelligence, after all. It’s also venturing into new production methods, new battery designs, new mining techniques, and much more.

However, this is still a good thing for Tesla and the United States — and for those advocating for EVs and clean energy. Out of all the automakers, Tesla is the only one that is fully dedicated to its zero-emissions mission and sustainability. Tesla is still growing, and right now, we are just seeing the sprouts of what Tesla will become in the years ahead.

Another thing to be proud of about this study is that Tesla is the only non-German carmaker in the top five, and of course the only American one. And this is a German institute’s report. The United States has plenty of reasons to be proud of Tesla’s achievements and growth.

The technical details that Tesla shares on AI and computers with the world can be somewhat confusing, especially if AI is something you’re not following closely. The innovation may be hiding right under traditional auto industry experts’ noses.

Nonetheless, the study noted that Tesla’s ranking is all the more astonishing since Tesla, a newcomer, only has a few models to offer compared to the German OEMs.

“Tesla succeeds particularly in the fields of electromobility and driver assistance systems in generating world firsts with high dynamics and transferring them to the production series. Over the years, Tesla has established itself among the most innovative premium manufacturers.”

As someone who supports Tesla and its mission, I was a little saddened that it wasn’t number one — but I follow Tesla pretty closely and even I don’t understand the technical details of its technology. With that in mind, I think this study is focusing on results and not the technology that is currently being created to impact the future. It’s focused on the here and now, while Tesla itself is focused on its mission. Perhaps Tesla’s ranking will change in the future, especially once Giga Berlin is up and running.

Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Johnna Crider is a Louisiana native who likes crawfish, gems, minerals, EVs, and advocates for sustainability. Johnna is also the host of, a jewelry artisan and a $TSLA shareholder.


You May Also Like

Sticky Post

It’s no question that the future of driving is electric. Be a part of it by entering our 6th Annual Climate XChange Tesla Raffle! ...


Controversy regarding Tesla and unionization started in 2018 when the UAW (the United Auto Workers union) claimed that Tesla fired a worker for trying...

Autonomous Vehicles

Tesla’s Autopilot feature is not perfect, but it has already saved countless lives. Yesterday, the life of a woman who passed out while driving...


After my first test drive of a Nissan Leaf in 2014, I became a believer. The car had me at hello! Total silence at...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.