Connect with us

Hi, what are you looking for?

NIO ES8 interior. Image courtesy of NIO.


How Will NIO’s Electric Vehicles Do In Europe?

A few weeks ago, NIO put out a news release that its ES8 “smart electric SUV” had received European Whole Vehicle Type Approval (EWVTA), meaning that it can sell the ES8 in Europe. In particular, the ES8 is starting its European exploration in Norway.

That’s interesting news, especially to those of us who have been wondering for years when successful Chinese EV producers would start selling their electric vehicles in Europe and/or the United States and Canada. But, the big question is: how will NIO do in Europe? How will it do in Norway, the big test market where almost everyone buys EVs now?

Also, the ES8 is the vehicle NIO is testing the waters with, but the ES6 and EC6 are more mass-market vehicles that I’m more curious about. How will they do in Europe presuming that they get sold there as well?

NIO ES8. Image courtesy of NIO.

NIO ES8 interior. Image courtesy of NIO.

Unfortunately, I don’t have answers, and that’s why I have this posed as a question in the title. I’m curious what you all think.

Some things to consider are how NIO will be pushing these vehicles out. It is fond of its own stores and entire lifestyle ecosystems. That has been a central part of its sales process in China. Will this work in Europe? Or are buyers going to be hesitant to jump into bed with a new automaker, and a Chinese one no less? There are a lot of established auto brands in Europe that are already selling a high number of electric vehicles, and then there’s Tesla for those who want to venture into exotic markets. Is there an opening for Chinese “smart EV” companies too, companies that have similar infotainment systems but are not Tesla?

NIO ES8. Image courtesy of NIO.

The NIO ES8 will start being handed over to customers in Norway in September. The European Whole Vehicle Type Approval, though, permits NIO to sell the vehicle across Europe. Are there any markets that are especially well suited for NIO’s cleantech ecosystem, which entails NIO House, NIO App for European users, Power Swap Stations, and NIO Life?

Note that much more information on the ES8 can be found here or on NIO’s website. We do not yet know the price of the NIO ES8 in Norway, but the ES8 starts at about $65,000 in China (and the smaller NIO EC6 and NIO ES6 start at about $55,000 in China).

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.


You May Also Like


In sales pitches for methanol and ammonia for maritime fuels, the numbers don't add up, and the omissions are glaring.


After a good first quarter, April increased plugin registrations by 53% YoY, to 11,919 units, with the Dutch plugin vehicle (PEV) market reaching 40%...

Air Quality

Research shows that unambitious air pollution targets proposed by the European Commission are well within reach.

Clean Power

First Solar has been around for, well, what seems like forever. It was founded in 1999, well before the solar boom took off and...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.