The eco-friendly, cotton-based diaper startup Kudos has just raised $2.4 million in seed funding for the production of its innovative disposable yet sustainable diapers. The investors in the round include Precursor Ventures. SV Angel, Liquid 2 Ventures, Foundation Capital, PJC, and more.
Most disposable diapers are actually a big environmental problem. A child will use an average of 5,000 diapers before they are potty trained, and a whopping 95% of parents use disposable diapers. When you extrapolate these figures out, it adds up to a whole lot of diapers.
The most popular disposable diapers are notoriously full of chemicals and plastic. The vast majority of these diapers end up in landfills. Given that as humans we will continue to have children lest we want to go extinct, and it’s easy to see how this is a problem that does need a solution. Since its founding in 2019, Kudos has been working on a solution to parts of this problem, and it is claiming a victory with its new diapers.
What makes Kudos diapers different from mainstream disposable diapers is that they are the only disposable diapers that have 100% cotton coming into contact with the baby’s bum, whereas big brand diapers have a top sheet plastic layer that comes into contact with the baby’s bottom. Kudos claims that cotton is a more breathable, softer material that is hypoallergenic and as a result is much kinder to babies’ bums and helps to reduce conditions such as nappy rash and eczema.
Due to the development of this cotton layer, it’s the only diaper to have received the cotton natural seal from the non-profit organization Cotton Inc. Kudos also claim that the diapers use four times more plant-based materials in their production when compared to other mainstream disposable diapers. For example, the absorbent core of the diaper is made up from sustainably-sourced wood fluff pulp.
Kudos is entering a market space that is already pretty well catered to. The internet is littered with lists of the most eco-friendly disposable diapers, so it will have to compete against many other brands. Whether the use of cotton instead of plastic will be enough to sway consumers remains to be seen, but this investment round shows that there is confidence in its offering. Kudos is also banking on the bigger brands being unable to make a transition to use the same materials as it offers as it would require too much of an overhaul in their manufacturing processes.
Of course, there remains the bigger question of whether it is better for people to move away from disposable diapers entirely. However, reusable diapers are considerably more expensive and not suitable for all people and all occasions. For the immediate future, the Kudos diapers will offer consumers a more sustainable and bum-friendly option, which can only be a good thing.
Featured image courtesy Kudos