The Chevy Bolt is not the most exciting or flamboyant electric car on the market — it’s not a Tesla or the Ford Mustang Mach-E. However, it is the electric vehicle I see most often on the roads around me aside from all of Tesla’s models. It’s exciting and uplifting to see them, even if the car never put a tingle in the back of my neck.
One thing the Bolt does have in common with the Mach-E is that, love it or not, its sales are pretty weak. That’s not going to change, because it’s a vehicle class that is just not that popular in America. However, the good news is that things are looking up for the little Bolt EV.
In the first quarter of 2021, the Chevy Bolt EV’s sales rose 53.7% over its sales in the first quarter of 2020. In fact, it was the Bolt EV’s best first quarter in history. (Admittedly, it’s not a very long history, but the Bolt EV was the first long-range, semi-affordable electric car on the US market.)
The Bolt EV had 9,025 US sales last quarter, up from 5,873 sales in the first quarter of 2020. That’s the good news. The bad news is that the Bolt EV had just 9,025 US sales last quarter. Multiply that by 4 and you don’t even get to 40,000 sales a year. Heck, you don’t even get to 37,000 sales a year.
You’re not going to cut enough emissions, GM, with under 40,000 electric vehicle sales a year in the 2020s. Tesla likely scored more than 22,000 first-quarter Model 3 sales in the US and 43,000+ first-quarter Model Y sales here. GM needs to understand why its EV of a similar age does so much worse, and how the company could get closer to Tesla’s numbers. The electric revolution is not going to slow down, and a model getting under 100,000 — let alone under 40,000 — annual sales is not going to be seen as a leader for long.
“What about the Bolt EUV? It’s bigger than the little Bolt EV.” Well, we’ll see. …
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