Connect with us

Hi, what are you looking for?

Image courtesy BMW


BMW Removes “Bucky Beaver” Grill From i4

The automotive world heaved a sigh of relief when it was revealed that the giant grills on the front of the i4 electric sedan were just an April Fool’s joke.

Last month, BMW took the wraps off its all new battery electric sedan, the i4. The car has finally arrived after a long gestation period during which it was rumored to be an SUV, a sport coupe, a pickup truck, a delivery van, or a lunar rover. The most distinguishing feature of the i4 is two huge grill openings that remind many older people of Bucky Beaver, the lovable mascot for Ipana toothpaste.

Reaction to the car has been mixed. In a survey conducted by Automobile Survey Group shortly after the i4 reveal, 24.6% of people reported they love the design while the remainder described the car as a “nightmare,” “awful,” or “downright ugly.” Mrs. Gwendolyn Schmutz of Peoria, Illinois, told ASG, “I had to avert my gaze. Thank heaven I had a good supply of José Cuervo to help get me through.”

Mme. Elise Désolé of Isle de Haute in France told an interviewer, “I haven’t seen nostrils like that since Charles DeGaulle at Bastille Day in 1962.” Mr. Herbert Demester of Folkestone, England said his flat overlooks the entrance to the Channel Tunnel. “Whenever I look south toward Calais, I can see the trains going into and coming out of the Chunnel. The grill on the i4 looks like an exact replica.”

Not everyone agrees. Herr Heinrich Hepplemeier of Hannover told ASG, “The grill on the i4 is nicht schlecht. It reminds me of zwei Fleischklößchen on a plate of spaetzle.”

After the survey was conducted and the results tabulated, the company decided it may have gone in the wrong direction with its new electric car design language. Holtz von Heinwurst, assistant deputy chief designer for the company, tells European Motor News, “Ja, we kinda went off the rails there a little bit. BMW has been using the ‘twin kidney’ grille for almost 100 years and it has become part of our design language. But this thing looks more like twin lungs than twin kidneys. We fired the guy who designed it, Gott sei danke, and I understand he is now head of grill design at Lexus.”

Image credit: BMW

In an effort to create a more appealing front end treatment that won’t scare young children, BMW says it will use a version of the current grille found on the 8 series coupe. “It carries on the tradition of BMW,” Heinhurst says, “but in a more dignified way. And it allows the i4 to cut is drag coefficient from 0.47 to 0.26, increasing range by 36 miles. Let’s just say the i4 front end was an April Fool’s joke and move on.”

The announcement has brought a sigh of relief from drivers around the world. Lance Hienmighty of Scarsdale says his polo club voted last month to ban the i4 on the grounds that it was an egregious affront to good taste. In Florida, a well known ex-president said he heard the grill of the i4 “kills all the birds. All the birds.” And in Bremen, Norway, community leader Are Johansen said it was a relief that his beautiful community would not be inundated with new electric BMWs with a nose that reminded people of the Sognefjord and the Hardangerfjord.

Workers at BMW are busy removing the offending nostrils from the front of pre-production I4s. They are being donated to Canada, which will use them to strain debris from the Niagara River before it flows over the falls. So for now, the horror of the twin sewer grates stuck on the front of the i4 is behind us. Let’s hope the company is able to resist such follies and foibles in the future.

Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Steve writes about the interface between technology and sustainability from his homes in Florida and Connecticut or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.


#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.


Support our work today!

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports




Tesla News

EV Reviews

Home Efficiency

You May Also Like


South Africa doesn’t have the perfect environment to incentivize global automakers to rush to introduce more electric vehicles. Petrol and diesel vehicles imported from...


A hot market is growing for solid-state batteries that function efficiently at room temperature, as demonstrated by a new $200 million round of Series...


36% plugin vehicle share in December! The German automotive market has opened the gates to plugin vehicles, with December close to setting a record...


The top 10 vehicles in the Netherlands in December in terms of registrations were all 100% electric vehicles. December was the second best month...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.