Connect with us

Hi, what are you looking for?

CleanTechnica
Porsche Taycan in California. Photo by Kyle Field, CleanTechnica.

Cars

Porsche Taycan Joins Porsche Drive Subscription & Rental Program

The Porsche Taycan, which was the company’s first battery-electric vehicle, has now joined its Porsche Drive Subscription and Rental program. This will allow Porsche customers to experience the EV for a day, a week, or a month with what Porsche noted is max flexibility.

Porsche Drive offers up to seven models for as long as a month-by-month subscription or for just a few hours of rental through its app. This is a great way for Porsche to encourage its customers to try an EV.

I owe you a lot of money.

Porsche Taycan in California. Photo by Kyle Field, CleanTechnica.

The program is also growing. Porsche Drive is expanding its territories and adding five cities to four existing markets. Drivers can now enjoy the program in nine U.S. metro areas:

  • Atlanta.
  • Houston.
  • Phoenix.
  • Irvine.
  • Los Angeles.
  • San Diego.
  • San Francisco.
  • San Jose.

Porsche is also planning to expand the program even further in the U.S.

Kjell Gruner, President and CEO of Porsche Cars North America, Inc, touched upon the details of testing the program and making it digital. “Think of Porsche Drive as sports car-as-a-service, a convenient digital way to access the Porsche experience,” said Gruner. “In three years of testing and growing the concept, together with our dealers, we have created a solution for people who prefer shorter-term and more flexible access. We always want to welcome new friends to our brand, and the fact that 80 percent of Drive customers are new to Porsche is a mark of the program’s success.”

Porsche Taycan in California. Photo by Kyle Field, CleanTechnica.

Porsche Taycan in California. Photo by Kyle Field, CleanTechnica.

Photo by Kyle Field, CleanTechnica

Porsche Taycan key fob. Photo by Kyle Field, CleanTechnica.

Porsche Taycan in California. Photo by Kyle Field, CleanTechnica.

Initially, Porsche Drive was launched in Atlanta in 2017 as a pilot. Today, it has grown into a joint initiative with Porsche dealerships which provides the service in the cities where the program is available. Porsche Drive has three core offerings:

  1. Multi-Vehicle Subscription for one month at a time that allows swaps between models.
  2. Single-Vehicle Subscription for either one or three months with an option to extend.
  3. Rentals for shorter periods.

Porsche’s initiative is meant to be a complement to selling and leasing cars. Gruner explained further, “In an evolving mobility landscape, we want to offer people a choice in how they experience the thrill of driving a Porsche,” adding that. “Today more than ever, consumers increasingly want more flexibility, more individual choice, and to have this access on their mobile devices.”

For now, The Taycan 4S model is available under the Single-Vehicle Subscription or rental plan. It’s not available as a swap in the multi-vehicle program, and the subscription fees for the Taycan compare to a lease using the same ratio as is used in the other models in the program. This is around 20% above the monthly cost of a comparable two-year lease. The monthly fee for the Taycan 4S is $3,250. For the Taycan rear-wheel drive, it will be $2,500 per month.

Rentals for the Taycan 4S cost $335 daily for 1–3 days and $295 a day for 4+ days, but those prices don’t include taxes or fees. Porsche also noted that later this spring, the Taycan rear-wheel-drive model will be added to the fleet and will be available under all three plans, including the Multi-Vehicle Subscription.

 
 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Advertisement
 
Written By

Johnna owns less than one share of $TSLA currently and supports Tesla's mission. She also gardens, collects interesting minerals and can be found on TikTok

Comments

You May Also Like

Cars

According to new research by Cambridge Mobile Telematics (CMT), Tesla owners are 50% less likely to crash while driving their cars. The new research...

Batteries

EV batteries already deliver long range and quick charging times, and new silicon-lithium technology will bump those performance markers up to the next level.

Clean Transport

Electrofuels are finally having a moment, now that Porsche is eyeballing synthetic fuel produced with green hydrogen.

Cars

There are now a few 100% electric vehicle brands — such as Tesla, Rivian, Lucid, and Polestar — but looking past them at legacy...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.