Connect with us

Hi, what are you looking for?

CleanTechnica
2020 Honda e. Image courtesy of Honda.

Cars

Honda Puts A New Guy In Charge — Will More EVs Follow?

Honda is getting a new CEO on April 1, one who may speed up its transition toward building electric vehicles.

Every organization reflects the personality and priorities of its leader. In the Japanese car industry, the two people at the top of the food chain at Toyota and Honda have always been cool to the idea of electric cars. At Toyota, Akio Toyoda in particular has let it be known he thinks about as highly of EVs as he does cockroaches and other vermin.

At Honda, Takahiro Hachigo has been running the show since 2015. While he has not been quite so virulently opposed to electric cars as Toyoda, the company has hardly embraced EVs on his watch. It did create the Honda e, a modern day reincarnation of the original Civic, a few years ago but that car is far too expensive, given its limited range.

Hachigo is best known for consolidating some of the company’s factories, particularly in the UK, and for eliminating some slow selling models in the US such as the Fit and the Civic Coupe. Under his leadership, Honda also announced a major alliance with General Motors that is supposed to help both companies bring new electric and self driving cars to market in North America, so that is a step in the right direction.

Honda did announce recently that it wants electrified cars to make up two-thirds of its vehicle sales by 2030, but the definition of “electrified” is the critical part. That word can include hybrids, plug-in hybrids, battery electric vehicles, and cars powered by fuel cells. Astute CleanTechnica readers know some plug-in hybrids are better than others when it comes to decarbonizing the transportation sector. In fact, some that are on sale in Europe right now have been found to actually pollute more than the gasoline and diesel powered cars they are supposed to replace. So that pledge regarding the company’s 2030 sales goal rings a bit hollow.

The latest news from Japan has Hachigo stepping down at the end of March, to be replaced by Toshihiro Mibe, who joined the company in 1987. Mibe is more of an engineer than his predecessor, who was more of a marketing guru. According to CNET Roadshow, Mibe has spent most of his time developing actual automotive chassis and powertrain components, which suggests he is a dyed in the wool car guy who is not afraid to get his fingernails dirty. That bodes well for the future of Honda.

Will Mibe help push Honda toward building what Elon Musk calls “compelling electric cars?” If Honda wants to still be in the game a decade from now, he’d better do so.

 
 
 
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. 3000 years ago, Socrates said, "The secret to change is to focus all of your energy not on fighting the old but on building the new." Perhaps it's time we listened?

Comments

You May Also Like

Clean Transport

Get a glimpse at the Honda VR Design Studio in Los Angeles with this brand new video, and see how Honda is utilizing cutting-edge...

Cars

With EV charging standardization still up in the air, Tesla CEO Elon Musk goes to Washington.

Cars

Afeela, the new brand from Sony Honda Mobility, is all about the in-car entertainment experience, not the car itself.

Green Economy

Woke or not, Kentucky is behind a new green steel factory that supports President Joe Biden's goal for offshore wind development in the US.

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.