Croatia-based Greyp Bikes has been building some of the world’s most technologically advanced e-bikes for years, and this afternoon in Croatia, the partnership officially launched its US operations. The launch in the US was announced via a special livestream from the company’s headquarters in Zagreb, Croatia.
Launch of US Operations
Greyp has been shipping bikes to customers in the US since April 1st out of its beachhead warehouse in the Los Angeles area and is already looking to expand to a more robust centralized operations base in the near future. The bikes themselves will still be assembled by Rimac’s team of ebike experts in Croatia and Greyp expects to be able to fill all orders within about a week.
Much like the iPhone’s revolution of mobile phones and Tesla’s reimagining of the in-car user experience, Greyp’s ebikes represents the realization of an electric bike supercharged with technology. The Greyp G6 is a fantastic e-bike, but it is the technology that truly sets it apart. Greyp’s Chief Operating Officer Kresimir Hlede said that 80% of Greyp’s overall R&D budget goes into software and technology, highlighting just how important the digital world is to Greyp.
Real World Gamification
This technology offers many ways to completely transform the riding experience for existing bike riders as well as opening up the segment to a completely new segment of previously untapped customers. The integration of a heart rate monitor to the bike, for instance, can be used to dynamically level the playing field for a group of riders with varying levels of experience.
For the experienced riders in the group with better conditioning, the bike system is able to dynamically throttle down the assistance from the electric motor to account for their more powerful legs. Conversely, riders with less conditioning and experience on bikes would get more assistance to hedge against their lower conditioning.
Gamification adds a completely new vector for people to not only enjoy the bike, but to work out as they compete against their friends on a more level, connected playing field.
Integrated Telematics & Video
The onboard, connected Linux-powered computer that keeps everything humming along on the Greyp G6, thanks in part to its free integrated data service from T-Mobile. Data service is included with the purchase for the life of the bike and provides connectivity between your smartphone and the bike in more than 100 countries around the world, including the US.
The computer and smart programming from the Greyp team enables realtime video streaming from the front and rear camera, tracking of the bike via its integrated GPS, remote disabling of the bike, and much more. Greyp believes the software is the key to unlocking a completely new world of potential in the world of electric bikes and by all measures, they are leading the charge.
Greyp is a weird name, right? Founder Mate Rimac said that many customers in the US pronounce the name wrong, so let’s clear that up first. It’s pronounced just like grapes. Simple. The Croatian ebike company spun off as the unlikely progeny of Mate Rimac’s Rimac Automobili and the DIY performance electric bike makers at Greyborg.
The two began talking in a push to see if there was an opportunity to share technology between the electric bikes built by Greyborg and the electric supercars built by the team at Rimac. The partnership initially resulted in a beast mode e-bike powered by Rimac’s electronics and Greyborg’s e-bike smarts that stretched the platform to the extreme. It clearly wasn’t legal, but the exercise opened their eyes to the potential for a street legal electric bike that could take the category to the next level.
Greyp was started and soon after, the G12 was born. The Greyp G6 took the learnings from the G12 to the next level in a refined full suspension mountain bike package. On top of the core electric bike tech, the software and integrated connected computer take the bike to the next level.
Bringing the G6 to the US is sure to shake up the domestic e-bike market and raise the bar for customers looking to get onto what is perhaps the most technologically advanced electric bike in the world. Game on.