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Tesla Model 3 Still Dominates Danish EV Sales

Even though Denmark is a very small market, it is still interesting to see how sales of the currently available models develop.

Even though Denmark is a very small market, it is still interesting to see how sales of the currently available models develop.

Photo credit: Jesper Berggreen

Tesla Model 3 is clearly in the lead, but it’s hard to say if that’s a definite sign of the customers preferring that model, or if it’s because there are still long waiting lists for the rest. Time will tell, but if I was to guess, I would say it’ll be tough to catch up with the Model 3. I say this partly because it objectively seems like the better choice in terms of performance, range, and especially the charging infrastructure, and partly because I know a few people now who have been in the market for an EV and a majority of them have chosen the Tesla Model 3 after trying different options.

Here’s a quick top 10 of sales so far this year. There is no denying the dominance of the Tesla Model 3, but I think it would be wise to pay close attention to the coming VW ID.3, because those VW e-Golf numbers are pretty good all things considered, and they are obviously an indication of a solid customer base for its successor.

Data from Jyllands-posten July 17th 2020

A couple of other models to keep an eye on are the MG ZS EV and the Honda e. The MG is a low-cost EV with relatively long range and is sure to make it big in this market. The Honda is more of a surprise given its relatively high price and low range. Granted, these sale numbers are very low, so maybe it does not make much sense to speculate at this point.

Total EV sales have really taken off in the country. The pandemic has not had any noticeable effect. A total of 3,715 pure battery electric vehicles were sold in the first half of 2020. In 2019, a total of 4,223 were sold. If sales pick up just slightly in the second half of 2020, we could be looking at a doubling.

Data from The rapid decline in 2016 was due to taxes being introduced on EVs, with plans to reach the levels of ICE after a few years.

Another reason sales are picking up in Denmark is probably due to uncertainty about the planned tax phase-in for electric vehicles more expensive than DKK 400,000 ($61,000). However, since a big greenhouse gas emissions tax scheme is in the works this fall, it would be more likely than not for EVs to continue to be exempt from taxes going forward, or at least for the price limit to increase.

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Written By

Jesper had his perspective on the world expanded vastly after having attended primary school in rural Africa in the early 1980s. And while educated a computer programmer and laboratory technician, working with computers and lab-robots at the institute of forensic medicine in Aarhus, Denmark, he never forgets what life is like having nothing. Thus it became obvious for him that technological advancement is necessary for the prosperity of all humankind, sharing this one vessel we call planet earth. However, technology has to be smart, clean, sustainable, widely accessible, and democratic in order to change the world for the better. Writing about clean energy, electric transportation, energy poverty, and related issues, he gets the message through to anyone who wants to know better. Jesper is founder of and a long-term investor in Tesla, Ørsted, and Vestas.


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