Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Japan Has Extremely “Ugh” 0.7% EV Market Share

As a time when Europe has risen its EV market share among its overall auto market to about 7%, at a time when Tesla sales are blowing up in the US auto market, at a time when China is solidly maturing the EV market in its borders, Japan is playing hide & seek while hoping a fuel cell magic trick somehow produces real magic.

As a time when Europe has risen its EV market share among its overall auto market to about 8%, at a time when Tesla sales are blowing up in the US auto market, at a time when China is solidly maturing the EV market in its borders, Japan is playing hide & seek while hoping a fuel cell magic trick somehow produces real magic. Data from EV Volumes shows that Japan’s EV market share is still sitting below 1% — at 0.7% in the first 5 months of the year.

There’s one way to describe this performance: lame.

When you consider that people don’t generally have to take very long road trips, the lack of EV adoption is even more bewildering and disappointing. Maybe “bewildering” isn’t the right word, though. The explanation seems to be clear — major Japanese automakers have been slow to grasp the electric transition that is now well underway.

The only automotive leader in the Japanese auto market serious about batteries and electrification was Carlos Ghosn, who apparently got set up, jailed, and pushed out (aswesuspectedallalongsadly). Now you’ve got a large auto industry from one of the leading auto nations in the world suffering from denial, delay, and dirty tricks. Disappointing.

Also, as we can see from the EV sales chart, there are almost no options on the Japanese EV market. Hard to sell cars when you don’t offer them.

The Nissan LEAF looks set to dominate this niche market for a long time. But imagine if Nissan had 5 fully electric vehicles with the latest battery tech and competitive pricing by now. Imagine if Toyota had even one or two fully electric models! Imagine if Honda had … something.

For a long time, it has been a wonder — do Japanese automotive and political leaders really think hydrogen fuel cell vehicles are going to save them? Do they really not see the battery electric trends? Do they see the trends but think they’re going to jump on the wave at just the right time, while everyone else is standing up and riding it smoothly? I don’t know, but I know the Japanese auto market has been a huge disappointment, and the horrible takedown of Carlos Ghosn, which had come in and saved Nissan and was simply trying to ensure it had a bright future, was beyond the pale for me — far beyond the pale.

I would not be surprised to see the Japanese auto giants collapse under their own weight. If they don’t change course soon, there are few other forecasts that seem possible.

 
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

New Podcast: Cruise Talks Autonomous Driving Tech, Regulations, & Auto Design

New Podcast: Battery Mineral Mining Policies & Regional Trends

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Advertisement

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

EV Sales Charts, Graphs, & Stats

Advertisement

Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Cars

Originally published on EV Annex. The U.S. lags behind China and Europe in the transition from internal combustion engine to battery-powered cars. There are...

Cars

The compact luxury sedan market is an interesting space. At least in the States, bigger has always been seen as better, with many buyers...

Cars

In a red hot market in which fully electric vehicles (BEVs) jumped 183% year over year (YoY) and plugin hybrids (PHEVs) shot up 6-fold...

Batteries

I recently sat down with Viktor Irle and Jose Pontes of EV Volumes to talk about Volkswagen Power Day, EV batteries, EV charging in...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.