Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

#1 Tesla = 29% of Global Electric Vehicle Market in Q1 2020

The top selling brands in the electric vehicle market are no big surprise, but the details are fascinating to look at.

There are a lot of ways to cut and slice electric vehicle (EV) sales around the world. We do all kinds of cutting and slicing here. We publish monthly reports on a large number of country markets, and I dice up the US auto market in several ways. However, sometimes there’s nothing better than taking a big picture view — a really big picture view.

EV Volumes has shared the first quarter breakdown by brand for the world as a whole. The results are interesting.

First, though, Jose Pontes of EV Volumes (and CleanTechnica) just shared some thoughts on the brand leaders in the US versus European versus Chinese markets that I found very interesting. It’s actually a great preface to the global rankings, so here it is again:

“In the race for global EV market supremacy, Tesla owns North America’s EV market and Volkswagen Group (VAG) already beats Tesla in Europe — so, their domestic markets are already in each of their bags — but China is neutral ground for both. On top of that, it is also the most competitive EV market in the world, with an army of local competitors. With the Model 3 now being made in China, Tesla took an early lead this year. So, despite April’s impressive performance, the German conglomerate currently has only 8% share in the Chinese plugin market, trailing 4 percentage points behind Tesla (12%).

“But what it lacks in appealing models (insert old-timer jokes), VAG compensates with its massive scale in China, allowing it to offer a plethora of models, including plugins, to local buyers. Just to have an idea, Volkswagen offers 3 (three) different plugin hybrid Passats (Made-in-China Passat PHEV, Magotan GTE, Made-in-Germany Passat GTE). So, to reduce the distance to Tesla in 2020, it is essential that VAG pull off a Space Cowboys stunt in China.”

It is interesting that the top two brands have had dramatically different approaches to their plug-in vehicle sales rise. Of course, Volkswagen Group is shifting and now has a focus on developing fully electric models from the ground up (ID.3, ID.4, etc.). We’ll see how that turns out in the coming years. For the time being, the results in the 1st quarter of 2020 are as follows:

Combining plug-in hybrids and fully electric vehicles, Tesla was #1 with 19% of the market, Volkswagen Group was #2 with 13%, and the Renault-Nissan combo was #3 at 11%. BMW Group barely edged out the Hyundai-Kia combo for #4, but both had an 8% market share.

Many people aren’t keen to dirty the fully electric vehicle market with plug-in hybrids. Hence the second chart. I’ve been joining that group myself, as it seems it’s really time to move beyond small-battery plug-in hybrids. Kicking the gas engines out of the mix, Tesla took 29% of the market and Renault-Nissan climbed to #2. The French-Japanese partnership actually swapped market share with Volkswagen Group (13% and 11%, respectively, versus the 11% to 13% split in the broader plug-in comparison). Hyundai-Kia stuck with its 8% share but climbed to #4, while BYD hopped into the top 5 table with 6% market share. (BMW couldn’t cut it without it’s broad fleet of hybrids competing.)

Any thoughts on these market breakdowns? What do you think the rest of the year has in store?

Want to buy a Tesla Model 3, Model S, or Model X? Feel free to use my referral code to get some free Supercharging miles with your purchase: https://ts.la/zachary63404. You can also get a $250 discount on Tesla solar with that code.

 
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
 

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

You May Also Like

Cars

Used Tesla vehicles have dropped in price in recent months, causing many prospective buyers to consider buying one with a lower price tag and...

Cars

In this article, I explain that Tesla has dropped its lease pricing so much that it costs the same to lease a Tesla Model...

Cars

A big portion of new car buyers are now buying fully electric cars. But more are buying non-electric cars. If you’ve been in the...

Cars

Mark Purcell and his family have just completed a holiday drive, travelling 8000 km from the Sunshine Coast in Queensland to Hobart in Tasmania...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.