Tesla Model 3 Scores More Than 2× As Many Sales As BMW 3/4 Series In USA

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There’s one model that has been compared to the Tesla Model 3 more than any other. The Fiat 500.

Just kidding. It’s the BMW 3 Series of course — but you basically have to include the 4 Series as well. From time to time, I like to compare Model 3 sales to BMW 3/4 Series sales in order to check in on this rivalry. Okay, there’s not really a rivalry or sales race between them these days, but there is a ratio. In the first quarter of 2020, the ratio was approximately 2.2 to 1 in the United States. The Model 3 had more than 2 times as many sales as the BMW 3 Series and 4 Series.

This follows the Model 3 outselling the BMW 3/4 Series by a ratio of about 2.3 to 1 in 2019, practically the same split.

For a quick comparison, here’s a look at some of the key specs and features of the the Model 3 and BMW 3 Series:

I’ve said it before, and no offense to BMW 3 Series buyers who didn’t know enough about the Model 3 to test drive one (I really wanted a BMW 3 Series once upon a time), but it’s hard to understand why anyone comparing the two models would end up choosing the 3 Series. Other matters not even addressed above are that 1) the Model 3 so far has a much better resale value and is expected to keep having a much better one, and 2) the operational costs of the Model 3 are generally far lower than the operational costs of the 3/4 Series.

I think BMW still benefits from greater consumer awareness and the firm’s long brand position at the top of the industry, particularly with the demographics more capable of buying a premium-class car.

Interactive charts if you’re viewing this on a proper computer or great phone:


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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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