Connect with us

Hi, what are you looking for?



Tesla Dominates KBB Awards, Battery Day & “Full Self Driving” Price Increase Rescheduled

Tesla cleaned up the Luxury division of the annual Kelley Blue Book Brand Image awards, taking 5 out of 6. There’s also news about Battery Day and the cost of Full Self Driving.

Tesla recently won 5 out of 6 Kelley Blue Book 2020 Brand Image awards for luxury cars. The company wasn’t shy about celebrating.

Here’s how KBB describes its Brand Image awards. “The Kelley Blue Book Brand Image Awards are given in recognition of automakers who excel in creating and maintaining brand attributes that create excitement about their products. This favorable brand image can attract the attention of new car shoppers, a critical element in their ultimate success in the marketplace.

Image credit: Combo of photo from Zach Shahan/CleanTechnica and image from Kelley Blue Book.

“New vehicles are important as a means of transportation, but also as a way for buyers to express themselves through brand image. How important is this? Look at a notable development with this year’s awards. An electric-car maker has broken through to come out on top in a number of categories. This reflects a paradigm shift in consumer attitudes towards the types of vehicles they admire and aspire to own. (emphasis added) It also bodes well for similar products which a wide swath of manufacturers have announced.

“This data doesn’t come from an online poll or a quick survey. The Kelley Blue Book Brand Image Awards draw on insights from more than 12,000 in-market, new-vehicle shoppers who research their purchases on This data is compiled as part of our annual Brand Watch Study, which is designed to track consumer trends and attitudes towards new vehicles on the market today.”

The domination of the awards is richly deserved, with one caveat. The awards are all for what Kelley Blue Book calls “Luxury Cars.” There are lots of Tesla owners who don’t think of themselves as driving a luxury car. In their view, the are simply driving the best car available.

While the price of a Tesla is certainly not in bargain-basement territory, the average price of a new car in America today is rapidly approaching $40,000, which just so happens to be the starting price of the Model 3. So it’s not like Teslas are way above the price of “ordinary” cars, as many Tesla detractors would have you believe. When you consider the cost of ownership benefits, it looks even better for Tesla.

Battery Day Moves To May

Those who have been impatiently waiting for Tesla’s Battery Day will have to wait a little longer, thanks to the coronavirus and social distancing. The good news is it will streamed online whenever it does happen. Many hoped it would happen on April 20 — the numbers 4/20 having special significance for Tesla addicts — but, alas, the event will probably happen sometime in May according to an Elon Musk tweet.

During the Q4 earnings call, Elon told the audience, “Wait until Battery Day. It’s gonna blow your mind. It blows my mind, and I know it!” Should be an awesome event.

Full Self Driving (FSD) Price Increase Update

There is also news via Twitter of a price increase for the Full Self Driving upgrade available to Tesla owners. This has been delayed several months, but you can now look for the cost of FSD looks set to go up sometime after July 1. Or not. We’ll find out in a few months.

If you are planning to buy a new Tesla and you want the FSD package, you might want to order yours now before the price increase takes effect.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.


#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.


Support our work today!

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports




Tesla News

EV Reviews

Home Efficiency

You May Also Like


Is Tesla considering a new factory located in Ontario? A recent filing suggests it could be.


Jon Edwards, as told to David Waterworth The team behind the Tesla Model 3 Targa West success story plans to be part of the...


Tesla has entered into an agreement with Indonesia to purchase $5 billion worth of nickel over the next 5 years.


Amidst the bouts of laughter and Musk-centered adoration were several references to Tesla's future planning, leading to more speculation about the company's direction with...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.