Connect with us

Hi, what are you looking for?

Free Now logo


Mercedes/BMW Ride-Hailing Group “Free Now” Buys 60 Tesla Automobiles

Free Now, an app based taxi service in Europe and the UK is adding 60 electric cars to its fleet in Hamburg — all of them from Tesla.

Free Now is a mobility service owned jointly by Mercedes and BMW. What we call a mobility service today used to be known as a taxi company. The difference is that a mobility service uses a smartphone app to match up taxis with riders and handle payment. (There are also now taxi apps that do that.)

Free Now logo

Credit: Free Now via Facebook

What is called Free Now today is a conglomeration of two prior app-based ride-hailing companies –mytaxi and Hailo. According to Wikipedia, mytaxi was founded in 2009 in Germany. In 2014, it was acquired by Mercedes-Benz. Hailo began in London in 2011 and merged with mytaxi in 2016, making mytaxi the largest licensed taxi e-hailing service in Europe and the UK. In February 2019, BMW became a partner with Mercedes and the name of the company was changed to Free Now.

According to a report by Handlesblatt, Free Now has decided to expand its fleet of electric taxis in Germany and will begin by adding 60 Teslas to its inventory of cars in Hamburg, which is where Free Now has its headquarters. The news report does not specify which Tesla models will be added to the fleet, but it’s a good bet that most if not all of them will be Model 3s.

Free Now is big business. It has about 28,000 drivers throughout Europe and the UK and experienced a 20% increase in ridership in Germany last year. It grossed over €2 billion in revenues in 2019 from 300 million trips by 39 million passengers. In all, it has 1,800 employees in 35 cities.

It is laudable that the company wants to expand its electric car fleet but sad that neither Mercedes nor BMW has electric cars of their own they consider up to the task. So, the score in the electric taxi revolution stands at Tesla 60, Mercedes and BMW 0. There’s no clearer indication of who is leading the charge toward an electric car future than that.

More electric taxi stories:

Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Steve writes about the interface between technology and sustainability from his homes in Florida and Connecticut or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.


#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.


Support our work today!


Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports


EV Sales Charts, Graphs, & Stats


Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Clean Transport

Tesla has had a bit of a tortured relationship with door handles. It started with Tesla’s “self-presenting” door handles on the Model S. Then,...

Clean Power

In pursuit of excellence, Elon Musk has embraced the high's and low's of business, achieving successes alongside some life disappointments.


Electric mobility's long road to mainstream adoption continues in June. Sales across Europe keep climbing and Italy's numbers follow suit, in a noteworthy end...


Tesla’s second-quarter earnings release and call confirm it is on track to continue to expand production like never seen before in the automotive market....

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.