When it comes to electric vehicle adoption, Norway is king of the hill. Nearly 2 out of every 3 passenger vehicles sold in Norway come with a plug. In October, the plug-in vehicle share was 59%, a bit higher than the 56% plug-in vehicle hold for January–October.
Most of those plug-in vehicle sales are sales of fully electric vehicles (36% of all vehicle sales in October), but plug-in hybrids aren’t far behind (23% of vehicle sales).
The top selling vehicle (of any kind) in the market so far in 2019 is far and away the Tesla Model 3. It holds 21% of this large EV market, which means more than 10% of the entire country’s vehicle sales. However, with 4th quarter boats yet to arrive with new shipments, October’s Model 3 deliveries were just 121. It’s just outside of the October top 10 with that total.
Surpassing the top 3 vehicles of the year, the Audi e-tron sprinted to the gold medal position for the month of October, its first time on the monthly winner’s stand. That placement is especially surprising considering how expensive the e-tron is, but it demonstrates that Norwegians love the Audi brand, love SUVs, and are not as price sensitive as most other markets.
The only remaining question I have about the Norwegian market: how many Cybertrucks will Norwegians order?
Okay, I’m also curious how many Model Ys they’ll order and how long it will take to replace the Model 3 at the top of the charts.
If you like seeing these sales charts with “Others” included (all plug-in vehicle models outside the top 20 combined), here are those charts:
If you’d like to buy a Tesla Model 3, Model S, or Model X and get some free Supercharging miles, feel free to use my special, magical, unicorn-blessed referral code: https://ts.la/zachary63404. You can also get a $100 discount on Tesla solar with that code. There is currently no use for a referral code when putting down a reservation for a Cybertruck or Model Y.
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