More Than Just A Tesla Spec Ad: A Message Of Hope
Billy Crammer has captured the urgency of a global situation in another Tesla spec ad.
The opening of the video reflects a sense of urgency as a hurricane churns through the ocean in tune with the ticking of a clock. The music picks up as you see shots of what is happening all around the world blended in the stunning visual imagery of the beauty of this planet that we are slowly destroying. Throughout the video, though, there is another message. The story being told here is that of Tesla and how reinventing the very machines that accelerated the destruction of this planet can decelerate it.
As they inhale the toxic fumes of pollution and gases that are continually being pumped out by billions around the globe, many climate deniers scoff. They claim that it’s not so bad. They mock those of us who care and call us names such as treehuggers and nut jobs.
Our children, as I did at 14, develop deadly lung diseases such as asthma at ages that leave doctors astounded and scratching their heads, and deniers as is well. One day I was healthy. The next I was struggling to breathe and my mother had no idea what to do. Everyone thought it was a bad cold. It was when I’d stopped breathing that she took me to the local hospital where I stopped breathing again and woke up in intensive care with no memory of who I was. One of the major side effects of the brain being without oxygen for longer than a minute was amnesia. Not only did I lose some of my memory, but I had to relearn how to breathe. It took me 10 years to overcome the post-traumatic stress caused by almost dying. The trigger for the onset of my asthma was my mother’s chainsmoking.
Science Daily reports that air pollution has sent millions to the emergency room for asthma attacks across the globe.
For those who think climate change isn’t real, or that it is a conspiracy of the Illuminati to control your minds, do the math. We have over 7 billion people on this planet. Some laugh as they trash our rivers and streams. These rivers and streams carry pollution to the oceans. People take joy in the destruction of the planet, thinking it is the “cool” thing to do. Corporations do it because it saves them money. Think about Dupont, which poisoned the water supply of two communities — and now 99% of all the humans in the USA have this toxic manmade chemical in our bloodstream.
Yet, there are other corporations out there that are doing things to offset the damages. Tesla is one of the most vocal ones and it’s not because Tesla pays billions of dollars in advertising. No, Tesla doesn’t pay anything for conventional advertising. Tesla, under the guise of being a fancy carmaker, has launched a movement around the world of awareness and action. People like Billy Crammer take their gifts and use them to promote their love for Tesla, to show the world what Tesla is doing to help.
Billy and his friend, who goes by the name of Waern Music, created this ad. They wanted to create something majestic that highlights Tesla’s mission. Billy explains to me the creation process of this piece.
“When we worked on the song, we wanted to create something that sounded big and majestic. To tie it to Tesla’s mission of accelerating the world towards sustainable energy, we decided to add some specific elements to the song. One specific element is the sound of a ticking clock, which is there to represent Tesla and its mission to help combat climate change which is a time-sensitive mission.” —Billy Crammer
The video demonstrates the damage that climate change has already done to our planet. Flooding, dramatic weather changes, severe storms are major parts of climate change. Deniers are like that dog meme. You know the one, the dog sitting in the burning room sipping on tea pretending everything is fine as his whole world is being consumed by fire.
The last message of the video is set against the backdrop of a city filled with smog. It says, “This is the future.” Then the Tesla logo appears. The message is clear: Despite the present situation of the destruction of our planet, our present doesn’t have to be our future.
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