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Polestar Reveals Pricing Details For Its Battery Electric Sedan. Are You Sitting Down?

Polestar has announced pricing details for its Polestar 2 electric car. You might want to find a chair before reading further.

After Ford Motor Company purchased Volvo, it rebranded the cars from Sweden as upscale, near luxury products. Volvo Cars is now owned by Geely, which continues to brand its cars as competitors to those produced by the German Big Three luxury car makers — Mercedes-Benz, BMW, and Audi. Its Polestar division will be the company’s flagship brand for high performance battery electric and hybrid vehicles.

Volvo Polestar 2

Credit: Polestar

The all electric Polestar 2 is a 5-door sedan/crossover car with up to 350 miles | 563 kilometers of range that the company says is meant to be Volvo’s answer to the Tesla Model 3. It may be a great car (we won’t find out for sure until production begins next year), but Polestar has just announced pricing details for the Polestar 2 and it is clear it will cost significantly more than the Model 3.

According to Electrive, the Polestar 2 will list for £49,900 in the UK, €58,000 in Germany, Belgium, and the Netherlands, 469,000 NOK in Norway, and 659,000 SEK in Sweden. In China, it will sell for 460,000 yuan, and in the US, the sticker price will be $63,000. (That last is entirely dependent on what tariffs may or may not be in place at the time the Polestar 2 goes on sale in America.)

For comparison, the base price of the Tesla Model 3 in the US is $38,990, in the UK is £38,500, in Norway is 384,900 NOK, in the Netherlands is €48,980, in Belgium is €47,800 — in other words, is much cheaper than the Polestar.

The US price is quite a bit more than Jonathan Goodman, Volvo’s chief operating officer, suggested it would be in an interview with Autocar earlier this year. Speaking at the Goodwood Festival of Speed, Goodman said the Polestar 2 would sell for between $40,000 and $60,000. Now it appears Goodman’s upper end has become the new lower end for the Polestar 2. How there could be such a wide discrepancy in just a few months time is unclear.

The Polestar 2 will be capable of DC charging at up to 150 kW and AC charging at up to 11 kW. The Polestar 2 has 660 Newton-meters of torque and a 0–100 km/h time of under 5 seconds. Those numbers are similar to the Model 3. Yet it appears it will cost as much or more than the Model 3 Performance. Whether that makes it a true Model 3 competitor remains to be seen.

 
 
 
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Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. 3000 years ago, Socrates said, "The secret to change is to focus all of your energy not on fighting the old but on building the new." Perhaps it's time we heed his advice.

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