Connect with us

Hi, what are you looking for?

Tesla Model 3, Future Is Now White Seats, Tampa, Florida Fosse Family CleanTechnica


Is The Model 3 Tesla’s iPhone Moment?

There was plenty of hoopla last week over Apple’s latest iPhone launch. Meanwhile, in automotive circles, many are calling Tesla’s Model 3 something akin to the iPhone of cars.

This article was originally published on EV Annex in October 2017 with the title, “Will The Model 3 Be Tesla’s iPhone Moment?” How do you think things are going?

There was plenty of hoopla last week over Apple’s latest iPhone launch. Meanwhile, in automotive circles, many are calling Tesla’s Model 3 something akin to the iPhone of cars. According to Barron’s, Wall Street analyst Toni Sacconaghi at Bernstein feels that “cars, digital music, and smartphones, [were] led by ‘breakthrough’ products like the Model T, the iPod, and the iPhone. In predicting a fast adoption track for electric vehicles, Sacconaghi puts the Model 3 in the same camp as those landmark products.”

Tesla’s ultra-sleek Model 3. Photo by Zach Shahan | CleanTechnica

Drilling down to the iPhone analogy, Bernstein writes that, “Empirically, disruption often happens faster than incumbents and investors think and is often triggered by a breakthrough new offering… For example, smartphones existed prior to iPhone (e.g., Palm, Blackberry, etc.), but it wasn’t until Apple introduced iPhone that smartphones became mass market. We believe Tesla’s Model 3 offering is that breakthrough product for EV adoption.”

Tesla Model 3. Photo by Zach Shahan | CleanTechnica

In addition, one of the first lucky Model 3 owners compares it to — you guessed it — the second coming of the iPhone. Teslarati reported that Silicon Valley angel investor Jason Calacanis, “describes his gorgeous red Founders Series Model 3 as ‘a masterpiece’ that drives like a Porsche but at one-third the cost.” He also calls it one of the greatest tech products ever created, “right alongside the PC/Mac & the smartphone/iPhone” — quite the endorsement.

The Future is Now. Photo by Fosse family | CleanTechnica.

Of course, the Tesla = Apple comparison has been made many times before. Even one of the Apple’s most renowned analysts on Wall Street, Gene Munster, has said that, “we will eventually look back at the launch of the Model 3 and compare it to the iPhone, which proved to be the catalyst for the shift to mobile computing… Looking back at the iPhone in 2007 it was a stretch to envision the company producing 50m phones a year, but in 2015, the company sold 232m units.”

Ben Sullins compares the rise of Apple’s iPhone with what may be coming via Tesla’s Model 3 (YouTube: Teslanomics)

That said, Ben Sullins at Teslanomics breaks down Munster’s assumptions and notes that Android actually owns the lion’s share of the market — iPhone only has 13.8% marketshare. Nevertheless, Sullins admits, “This hasn’t stopped Apple from becoming the world’s most valuable company, however, with a current market cap of over 800B dollars… [therefore] if the Tesla Model 3 can pull this off, the bigger impact on the world won’t necessarily be all to [Tesla’s] benefit. Rather, we will all benefit as every other car maker will need to change their ways. Otherwise [they’ll] face the same fate as the Motorolas, Nokias, and Blackberries of the world.”

Reprinted with permission.

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Matt is all about Tesla. He’s a TSLA investor, and he loves driving the family's Model 3, Model S, and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.


You May Also Like


Lynk & Co is the #1 best selling car in the overall Dutch auto market.


Tesla officially moved its corporate headquarters from California to Texas in 2021, but in recent weeks, the automaker has debuted another new headquarters in...


Tesla’s recent Investor Day event brought with it a few announcements, including the automaker’s plans to construct a new Gigafactory in Mexico. The plant...

Autonomous Vehicles

Tesla is in the news this week, thanks to statements by Sandy Munro and Pete Buttigieg. One thinks Musk is a genius, the other...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.