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Published on September 20th, 2019 | by Zachary Shahan


Tesla Model 3 Is #1 Best Selling Vehicle In Norway, #3 In Netherlands, #7 In Switzerland — CleanTechnica Report

September 20th, 2019 by  

The Tesla Model 3 is in a class of its own. It’s quicker and more fun to drive than a BMW, safer than a Volvo, has better tech than a Mercedes, and often has a total cost of ownership similar to a Toyota Camry or Honda Accord. All of that makes it a highly competitive vehicle in several markets. Its biggest downside is that the starting price, especially in Europe, puts it in the premium car class and many consumers can’t afford a premium-class car (even if the total cost of ownership is similar to a Toyota Corolla or Honda Civic).

However, in certain wealthy markets where electric vehicles are hot or getting hot, especially Teslas, the Model 3 is a mass-market car. In the US, the Model 3 was the 9th best selling car (this excludes SUVs, crossovers, and pickup trucks) in the second quarter of 2019. In a few markets in Europe, the Model 3 is doing much better.

In Norway, the Model 3 is king of the hill — king of all hills. It is the best selling vehicle on the Norwegian market, by a large margin. The Model 3 is actually doing so well that 12% of passenger vehicle sales have been Model 3 sales in 2019. Approximately 1 out of every 8–9 cars bought this year in the country was the electric super sedan from the Californian automaker. The Model 3 has seen more than 50% more sales than the #2 Volkswagen Golf.

In the Netherlands, the Tesla Model 3 was the 3rd best selling vehicle in January–August, nearly 2nd best. With a high number of deliveries expected in September, the Model 3 will probably rise to #2, only trailing the much cheaper Volkswagen Polo. Just to highlight how crazy the Norwegian market is, though, even in this Dutch market where the Model 3 is #3 and nearly #2, its market share is ~3%. Approximately 1 out of every 37½ cars is a Model 3.

In Switzerland, the Tesla Model 3 is again in the top 10 amongst all passenger vehicles (not just cars) in the first 8 months of the year. It’s #7 in this market and only 90 registrations behind the #5 Mercedes-Benz C-Class and 200 behind the #4 Mercedes-Benz A-Class. Expect the Model 3 to pass up the C-Class in September following Tesla’s usual end-of-quarter delivery peak, and perhaps even the A-Class. I’ll be sure to update you soon.

Addendum: If you want a color-coded chart for Norway, here you go (red for fully electric vehicles, blue for gasoline/diesel vehicles, purple for a mix):

If you’d like to buy a Tesla and get 2,000 miles (3,000 km) of free Supercharging, feel free to use my referral code by October 1: https://ts.la/zachary63404. After October 1, it’s presumed that you will get 1,000 miles (1,500 km) of free Supercharging by using that referral code (or someone else’s).

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About the Author

is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.

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