Tesla Cars = #1 In US Luxury Car Sales In 2nd Quarter Of 2019

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The Tesla Model 3 absolutely embarrassed the luxury car competition in the United States in the second quarter, as explained and visualized in a CleanTechnica report last night. More broadly, the following report looks at overall luxury car sales and overall luxury auto sales in the US last quarter.

Naturally, Tesla does better when just comparing car sales since that’s the category in which it has a high-volume, mass-market model (the Model 3). Other automakers sell a lot of crossovers and SUVs, whereas Tesla has no crossovers on the market (yet) and only the high-priced Model X SUV.

Looking at the luxury car ranking, Tesla took the title in the second quarter, on the shoulders of the Model 3’s unprecedented domination of its class.

My estimates for Tesla’s sales are based on Tesla’s official quarterly deliveries and vehicle registration reports in Europe and China. While they are not official figures, our previous estimates have been very close to Tesla’s numbers. Since there’s an ~11,000 vehicle gap between #1 Tesla and #2 BMW, there’s approximately a 100% chance this ranking is accurate.

The overall auto sales ranking is much tighter and Tesla does not come out on top in this one.

Here’s where BMW gets to hold onto its title as the top selling luxury automaker in the United States. Mercedes-Benz is close behind, and then Lexus close behind it. At last, a significant step down of nearly 10,000 vehicles, Tesla comes in 4th. One has to wonder where Tesla will be once the Model Y crossover is on the market, once word of mouth spreads further (beyond California), and if the company does get “Full Self Driving” finalized and approved by at least one state (ahem, Florida, ahem).

In the meantime, looking at the tables below, you can see that Tesla held ~25% of the US luxury car market in the second quarter and ~11% of the luxury auto market. (These market share figures may be slightly inflated since Jaguar doesn’t report detailed quarterly sales figures and is thus not included in this report.)

Luxury Car Brand Q2 2019 Sales Segment Share
Acura Cars 10,322 5%
Audi Cars 21,938 10%
BMW Cars 42,781 20%
Buick Cars 6,784 3%
Cadillac Cars 10,035 5%
Infiniti Cars 7,902 4%
Lexus Cars 20,630 10%
Lincoln Cars 6,164 3%
Mercedes-Benz Cars 35,123 16%
Volvo Cars 9,345 4%
Tesla Cars (est.) 53,608 25%
TOTAL 214,310 100%

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Brand Q2 2019 Sales Market Share
Acura 37,382 7%
Audi 53,325 10%
BMW 82,552 16%
Buick 55,373 11%
Cadillac 39,739 8%
Infiniti 28,743 6%
Lexus 68,944 13%
Lincoln 25,940 5%
Mercedes-Benz 76,225 15%
Volvo 28,062 5%
Tesla (est.) 59,280 11%
TOTAL 518,183 100%

As I’ve said and written many times before, it’s shocking but not surprising that Tesla is already performing so well. It’s shocking because of how young the company is, and because so much negative misinformation is put out their about Tesla and its vehicles, but it’s not surprising because the Model 3 offers better performance, better infotainment and autonomous driving tech, greater safety, and a much lower total cost of ownership than competing luxury cars. I think most of the non-Tesla luxury car buyers simply haven’t experienced or even learned about Tesla vehicles. The good thing is: that means there’s still a big, wide market for Tesla to tap.

If you are interested in buying a Tesla Model 3 (or Model S or X) and need a referral code to get 1,000 miles of free Supercharging, feel free to use ours: http://ts.la/tomasz7234

Related: Tesla Model 3 Outsold BMW, Mercedes, Audi, & Lexus Competitors In 2nd Quarter In USA — By A Landslide!

Photos by Kyle Field and Zach Shahan for CleanTechnica

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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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