“Tech Companies Don’t Speak Auto, Auto Companies Don’t Speak Tech” — But Tesla Speaks Both
July 20th, 2019 by Matt Pressman
There’s quite a bit of vitriol among those investors shorting Tesla. Some want to make a quick buck. Others are betting the American automaker goes belly-up. And they’re proud to do so. Does this make any sense? No it doesn’t, according to a computer systems engineer, Mick Ronson, who’s bullish on Tesla.
 Tesla Model 3. Photo by Zach Shahan | CleanTechnica |
Ronson recently wrote a fascinating post (via Medium), 8 Reasons Why I’m Long On Tesla — And a Warning To Bears. He warns, “If you’re shorting Tesla, you’re betting on incumbents that are signaling an acknowledgement of their impending obsolescence. This isn’t business as usual; this is a full-on scrambling for self-preservation.”
The incumbents are in a pickle right now. “Here’s the problem: tech companies don’t speak auto; auto companies don’t speak tech,” explains Ronson. In contrast, Elon Musk’s vertically-integrated Tesla “does not have a translation problem,” he summarizes. “They do not need to outsource their innovation. … Tesla is not a mere assembler collecting widgets and services from their circle of loosely-coupled vendors. They’re a new type of organization, tightly-coupled on top of a powerful ideology that paints an optimistic view of the future.”
 Tesla Model 3. Photo by Zach Shahan | CleanTechnica |
“We have so much potential energy bottled up within this country that we’re wasting away on old-school corporate imperialism and economic stagnation, needlessly delaying the next industrial revolution while we could be spearheading it. By shorting Tesla, you’re capitalizing upon — and contributing to — volatile sentiment that reflects nothing more than a lack of awareness. This is delaying our progress, damaging our environment, and I would argue that it’s quite anti-American,” says Ronson.
Tesla is pushing for a future with self-driving electric vehicles, solar, and batteries. Ronson notes, “these types of technologies will reduce demand for petroleum and — since petroleum is one of the raw materials our government needs to acquire and protect in its own self-interest — for war. We’ve historically justified war with our need for ‘energy independence’… [we should] see renewable energy and automation as the surest means to that end.” Tesla, he says, could be that “bridge to a peaceful future.”
Ronson concludes, “If you’re looking for a patriotic opportunity to vote with your dollars as a supporter of a brighter, cleaner, safer version of our future, I’d humbly encourage you to short the disrupted, and long the disruptors. Especially the ones made in America.”
Source: Mick Ronson / Medium
Originally published on EVANNEX.
About the Author
Matt Pressman is all about Tesla. He’s a TSLA investor, pre-ordered the Model 3, and loves driving the family's Model S and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.
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