On Friday, June 21st, 2019, the Tesla Owners of Silicon Valley stopped by three Tesla locations to drop off donuts as a way to encourage Tesla employees. This was a beautiful endeavor that any brand would feel amazing to have their customers do.
Any company that has its customers do this should be celebrated. It means that the brand is well loved and is doing right by its customers.
An article by CCN painted Tesla Owners of Silicon Valley as Elon Musk cult groupies who have no lives. In reality, Tesla Owners of Silicon Valley is an owners club made up of owners, fans, and believers in the cause.
This article left a negative tone, yet instead of acting out emotionally about it, people see it as a challenge to not only overcome the common stereotypes the media paints of Elon Musk fans, but to do so in a positive way.
This led to a short Q&A with Tesla Owners of Silicon Valley.
— Tesla Owners Of Silicon Valley (@teslaownersSV) June 21, 2019
The idea behind this short Q&A session with Tesla Owners of Silicon Valley was to give them more of a voice regarding their support for Tesla and how the community can empower one another.
1. What inspired you guys to bring donuts to the Tesla employees? I mean, how did the idea originate?
TSOV: Tesla Employees are doing a lot right now with the media and are heading into a huge quarter end. We wanted to show our appreciation in someway because we no longer are helping with deliveries at the Fremont Center. Donuts was the next best thing.
2. Do you plan on making this a thing? Maybe a monthly treat or some type of event to just encourage Tesla employees?
TSOV: We plan on doing this every quarter end. The employees have been super encouraged by this. I’ve heard clapping from all the employees when they arrived in the back.
3. Even though your club is specific towards Silicon Valley and there are other clubs, is there a way for other Tesla owners, shareholders, and fans who may live in an area that does not have an owners club to contribute or help out with yours (or other clubs) events? What are your suggestions?
TSOV: Yes, donuts or even fruit is a great idea. If you build a relationship with the service center or delivery center, you may be able to even volunteer.
4. Regarding the ‘cult’ comment, how can we as members of the Tesla community respond to such negative criticism in a positive manner that actually empowers not just the Tesla community, but the potential reader who may know nothing about Tesla at all?
TSOV: For the Tesla community, we just need to focus on the goal of electrification and not get discouraged. I think it’s our job to put the facts out and destroy FUD whenever possible.
I fully agree that the Tesla community needs to focus on the goal and not get discouraged. Not only is it our job to fight the FUD (fear, uncertainty, and doubt) and lies that are being spread, but we also need to focus on the truth.
And we all need to be aware that every small and large thing we do matters. Whether it’s an online tweet sharing a link to an article that notes evidence of something or telling someone passing by about why Tesla matters.
Another thought is that the “cult” comment was engineered to make the reader react emotionally and click the headline. As the Tesla Owners of Silicon Valley said, “Don’t get discouraged.”
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