Dassault Systèmes and CITE Research sent us the findings of a survey for understanding how consumers expect technology to impact their lives by the year 2030. The survey focused on home, travel, health, and retail. This comes on the heels of another NPR survey that says Americans are feeling more optimistic about their personal future, just not about politics. The study shows consumers expect Hyperloops, fully connected smart home systems, mobile payments, and personalized preventive health plans, among other things. But the sticking question remains how companies will gather the data users are reluctant to give away and instill a trusting relationship?
Dassault Systèmes Peers Into What Consumers Will Want By 2030
In a nutshell, this 1,000 participant survey found that U.S. adults expect a lot of automation in homes, transportation, health, and retail by 2030. Artificial intelligence (AI) also plays a big role, as do fully connected homes. Here are some specific findings:
73% expect to use remotely monitored appliances at home, 70% fully connected smart home systems, and 40% virtual home robots.
71% expect to use an electric vehicle (EV), while 51% expect to travel by hyperloop and 38% by air taxi.
83% expect personalized preventive care.
84% expect retail with round-the-clock deliveries and mobile payments, yet 45% are still likely to visit brick-and-mortar stores.
- Millennials expect personalized experiences across all categories but consider it unlikely they will share personal data to improve services.
This means by 2030 cities are expected to be filled with technology that improves overall quality of life, delivering socially conscious benefits and personalized experiences. What stands out is a wish to have a “personalized experience” among the 18 to 34 millennials. Those over the age of 35 expect technology advancements to give a better quality of life with more secured and efficient homes.
Mobility In 2030
When it comes to mobility, connected and electric is the way to go. At least 75% of respondents expect to be using a form of navigation path optimization (81%), transportation sharing (75%), personalized passenger experiences (75%), city-controlled traffic regulation (75%), and connected parking (75%).
More than 70% of respondents expect to be using hybrid vehicles (75%), plug-in hybrid vehicles (72%), and fully electric vehicles (71%). All see the benefits of these developments as cost savings, time savings, security improvements, and quality of life boosters.
Getting more futuristic, 38% expect to be using air taxis. Security wise, the majority expect that they will not have to allow access to personal data to improve such services.
80% expect personalized preventive health and home treatments to prevent disease and live longer. They believe technology will enable them to manage their personal health with more ease and effectively with preventive plans based on behavior or nutrition, devices to dispense treatments at home, and fully electronic record systems.
Star Trek fans, eat your hearts out! Technology seems to rule the future.
Three-quarters of respondents feel that technologies such as diagnostic at-home applications, wearable devices, and custom-made prosthesis orthopedics will also be impactful.
Brick and mortar stores are not going away, meaning dealerships need to continue to readjust their customer experience. However, in-store experience needs to evolve with regard to payment methods and the use of in-store technologies. In retail, more than 80% of respondents expect to use mobile payments, anytime/anywhere delivery, and automated stores without cashiers to make shopping more convenient, but 55% feel that it is unlikely there will only be virtual shopping in 2030.
According to Florence Verzelen, who is the Executive Vice President of Industry Solutions, Field Marketing, and Global Affairs at Dassault Systèmes:
“This survey on consumer expectations of the city of 2030 allows us to gauge the hype versus what consumers perceive as realities that are truly coming their way. Consumers expect massive changes in every aspect of their lives. This glimpse into their thinking offers valuable feedback to companies on what to explore, develop and accelerate. It confirms personalized initiatives as the dominating theme behind all innovation. Dassault Systèmes will continue to support industry’s initiatives to meet these consumer expectations with our 3DEXPERIENCE platform.”
Dassault Systèmes Tries Making Sense of What Consumers Want By 2030
2030 might sound far away but the roadmap has already been laid out — it was a long time ago. This survey seems to show how important it is to align consumer expectations with company motives and the use of technology. In our latest security talk with Abe Chen, Byton’s Vice President of Security — it the company’s recent co-creation event — one point came up often: How much information is needed, how should it be explained to the user, and how to forge a trusting relationship with users?
What is at stake is how to give the most relevant information and suggestions by gathering personal data intelligently and openly. The trick for companies and service providers will be in striking a trusting rapport between services and users.
Specifically, Dassault Systèmes uses its 3DEXPERIENCE platform to help designers simulate anything in a virtual environment — from autonomous vehicles to smart homes — to understand their effects before using them in real life. Dassault wrote this article on trusting the Internet of Things (IoT), which raises good questions. Mine is, with all the automation we will enjoy, what will we do? Also, consider the promises of the Industrial Revolution and where we stand as societies today.
In looking over the results of the survey, I can’t help but wonder how many writers in the 1960s uncannily captured the future. I realized it when watching a Star Trek original series on my tablet and seeing nurse Chapel using a tablet. Maybe Star Trek was right in insisting that technology will rule tomorrow, but we should mind the Asimovs and Bradburys of yesteryear to strike a balance and avoid too much reliance on technology and its providers.
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