It seems that every US election motivates me to do more to bring sanity back to our democracy. It is shocking how little attention voters (and non-voters) put on facts and context.
Furthermore, it’s shocking how poor the messaging is from those who are trying to address the most important issues in the most logical ways.
This election season, though, has also been inspiring. It has been inspiring to see how much grassroots action has led to important victories across the United States. It has also been inspiring to see how much that passion, community organizing, people-powered fundraising, and hope in the face of low odds has brought Democrats close to election in previously dark red areas.
In summary, we’ve witnessed some massive disappointments (Florida absolutely should have been a blowout for the Democrats, and I think better messaging would have led to that) and we’ve also witnessed new levels of inspiration (Andrew Gillum, Beto O’Rourke, Kyrsten Sinema, Alexandria Ocasio-Cortez, and a record number of diverse candidates and winners showed us that a good heart, strong character, passionate charisma, and refreshing honesty inspire voters to come out at unexpected levels, sometimes leading to political “miracles”).
The disappointments & inspiration mixed together in a way that pushed me to launch a new project, or campaign, here on CleanTechnica.
The campaign — as you might have guessed by now — is called Clean Revolution.
The idea is to help inspire cleantech revolutionaries to run for office — for city council, for governor, for the House of Representatives, for Senate, for supervisor of elections, for president or prime minister if that’s the level you’re at, and even for mosquito control board commissioner.
The Clean Revolution campaign will push you to run for office or support people running for office via articles about policy, campaigning, messaging, community organizing, and more.
The goals are:
- Inspire more cleantech revolutionaries to run for offices deemed “out of reach” for progressives.
- Improve the ways people think about and talk about cleantech matters and politics in general.
- Bring more attention to powerful cleantech revolutionaries running for office.
If you are eager to be involved in the Clean Revolution campaign from the beginning, head on over to our contact page and choose “I want to get in touch about the Clean Revolution campaign.”
To get a little more specific, the Clean Revolution series on CleanTechnica will cover topics such as:
- How to message like a rock star.
- How to not message like a librarian or a paleontologist named Ross.
- How to enter the world of politics.
- Cleantech policies everyone loves.
- Repetition, repetition, repetition, repetition — it’s important for several reasons.
- Using cleantech, climate, and health as wedge issues to win elections.
- Using cleantech, climate, and health as wedge issues to win elections. (Seriously.)
- Using cleantech, climate, and health as wedge issues to win elections. (I’m being damn straight with you here.)
- Cutting through the crap.
- Getting a candidate 100 votes instead of just 1.
- This shit is fun!
- And much more.
Again, if you want to help with this campaign, visit our contact page and choose “I want to get in touch about the Clean Revolution campaign.”
Otherwise, stay tuned for more fun and years of work preparing for the next election.
Democracy doesn’t happen by itself. And our climate crisis will not be solved if too many of us just sit on our couches scrolling Facebook, blogs, vlogs, and Twitter without getting out there and interacting with people in the flesh and blood.
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