Tesla has just published rules and prizes of the newest version of its referral program. We’ve spotted some fun and exciting details.
From a buyer’s point of view:
For the first time ever, all Model 3, Model S, and Model X buyers are eligible for Free Supercharger credits!
The previous program only allowed the Performance Model 3 (starting at $64,000), Model S (starting at $77,000), and Model X (starting at $83,000) such credits. The high selling Rear-Wheel Drive (starting at $49,000) and the All-Wheel-Drive (starting at $55,000) versions of the Model 3 are included for the first time!
It is unknown whether the Model 3 Standard Range (starting at $35,000) will be eligible for this promotion, but I’ll speculate that the answer is no. The program ends on December 10th, 2018, and I think the design studio for the $35,000 car will open (just to reservation holders in the US, not to the general public) on December 11th in order to give the balance sheet a huge boost from customer deposits. It is clear to everyone paying attention that the $35,000 car needs no further incentives to generate a huge volume of orders. (/wild speculation)
Text from Tesla:
Model S, Model X and Model 3: $100 Supercharging Credit
Owners can give five friends a $100 Supercharging credit with the purchase of a new Model S, Model X, or Model 3.
Need a Code?
If you’d like a referral code, you can use mine — https://ts.la/paul92237 — and other owners are invited to share theirs in the comments.
From a referrer’s point of view:
The first award is certainly very innovative and clearly a way to use extra capacity on a SpaceX rocket that would otherwise go to waste — you choose a photo and it goes into space! On Twitter, Elon has said he won’t judge, so some explicit photos might be available to any life forms that have access to deep space. ☺
The prize for the second referral is unchanged. The prize for the third referral (which used to be an early access token for the Solar Roof) is the old prize for the fourth referral. The prize for the 4th referral is all new, offering early access to new software for the first time!
The prize for the 5th referral is reduced — in the previous program, you got both an invite to an unveiling event and a Founders Series Powerwall 2 ($5,900 value). Now, you only get the invite. Clearly, this program is scaling back the value of the prizes, since it will be used by approximately 6 times as many people. I estimate the program is expanding from about 1,000 a week to about 6,000 a week, based on my estimate of sales of the Model S, Model X, and Model 3 Performance version vs sales of all Tesla vehicles in the US.
Text of awards is below.
1 Qualifying Referral:
Launch Your Photo into Deep Space Orbit
We’ll laser-etch any image onto glass and send it into deep space orbit for millions of years. Refer more friends while you wait for an alien race to discover your payload.
2 Qualifying Referrals:
Owners can choose either of the options below for each of their second referral.
- Signature Black Wall Connector
This matte black Wall Connector is exclusive to the Referral Program and includes an etch of Elon’s signature.
- Founders Series Tesla Model S for Kids
Share the Tesla experience of this miniature drivable electric Model S – including working headlights, a sound system and a charge port, just like yours. You can configure the Model S for Kids to keep or donate it to a local children’s charity.
3 Qualifying Referrals:
Owners can choose either of the options below for their third referral.
- 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X
Enhance the performance of your Tesla with these exclusive wheels.
- One Week with Model S or Model X
Experience a new Model S or Model X for one week—at home or on the road. If you do not use this award, this exclusive test drive may be given to a friend.
4 Qualifying Referrals:
Priority Access to Vehicle Software Updates
Be the first to experience the latest Tesla software updates with priority access to selected releases.
5 Qualifying Referrals:
Tesla Unveiling Invitation
Experience an official unveiling event. Owners who reach five referral orders will be invited to a future unveiling event. Your VIP invitation will be valid for you and one guest.
Race an Electric Semi Truck
One winner each week will get to race a giant electric semi truck around our test track. There will be additional prizes and trophies for the best track times. Each friend who signs up for our newsletter through your referral link gets each of you an entry. Owners can track their entries and the leaderboard in the Tesla App.
Solar: 5-Year Extended Limited Warranty
Owners can give five friends a 5-year extended limited warranty on a new solar energy system installation, and will be eligible to receive referral awards.
1 to 5 Qualifying Referrals:
Receive $250 cash or credit per each installed referral.
Credits are valid for 12 months from the referral installation date and can be used toward new Tesla products or accessories.
Thank you for helping to accelerate the world’s transition to sustainable energy.
Related vehicle order must be placed between May 19, 2017 and December 10, 2018. Owners who reach each level of referral orders after October 4, 2018 will be eligible for updated vehicle awards above. Referral orders placed between September 19, 2018 and October 4, 2018 will be eligible for prior vehicle awards. Related solar energy system order must be placed between September 28, 2017 and December 10, 2018. Referred vehicle orders must be delivered and solar energy system must be installed to qualify for awards. Used vehicles are not eligible. New, leased vehicles are eligible. All Model 3 Performance orders placed before August 1, 2018 will be given unlimited Supercharging, no referral required. Solar Roof is not eligible for the extended limited warranty. Limit of 5 referrals per owner. Referral code must be applied at the time of order and cannot be added after the order has been placed. Referral codes may be shared and applied in any country where Model S, Model X, Model 3 and Tesla solar energy systems are available, in accordance with local terms and conditions. Credits awarded for qualifying referrals are valid for 12 months from the referral vehicle delivery date or solar installation date and can be used toward services, vehicle accessories, or new Tesla products. Referral credits can not be applied against solar lease or power purchase agreement payments. Free unlimited Supercharging and Supercharging credits will only apply to the original vehicle owner and for the duration of original vehicle ownership.
Must be at least 18 years old to be eligible for awards. Awards are non-transferable and not redeemable for cash. The customer is responsible for all taxes and local requirements and fees. Customers are responsible for their own travel and accommodations unless otherwise specified. Program and awards are conditional on and subject to local laws and regulations. Unfortunately, Ohio and Virginia residents are not eligible for Model S, Model X and Model 3 program awards, but are eligible for Solar awards in all locations where Tesla currently installs solar.
The customer may not be an employee, legal representative or partner of Tesla or any Affiliate of Tesla. Nothing in the Referral Program shall be deemed to create any kind of relationship between the referrer and Tesla or any of Tesla’s Affiliates. The referrer has no authority to represent or bind Tesla. Terms and conditions are subject to change.
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing, advertising, publishing, mass distributing or selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
- Anything misleading or annoying
- Social media bios
- YouTube channels
- Informational & fan websites
- Social media sharing
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.