Published on September 14th, 2018 | by Zachary Shahan0
Tesla Model 3 Orders Seemingly Spiking — Anecdotes, Associated Data, + Hints From Elon
September 14th, 2018 by Zachary Shahan
Anecdotes are anecdotes. I don’t have a Tesla spreadsheet in front of me definitively showing that demand and deliveries of the company’s Model 3 electric sedan are spiking. However, I’ve collected information from a few sources in the past week that indicate there has been a steep rise in both.
The first note is from outside of Tesla. Our friend Matt Pressman, co-founder of EV Annex, came over from Miami last Saturday to enjoy Sarasota’s National Drive Electric Week kickoff event. We spent a nice day together chatting all things Tesla. Of course, I was curious what kind of demand EV Annex had been seeing for Model 3 aftermarket goodies. I’ve asked him about this in the past and he always seems to be honest about demand — whether it’s high or low. He noted that demand for such products had spiked recently. He explained that orders do appear to surge with Tesla deliveries and then drop when there’s a gap in deliveries (with the EV Annex orders often coming right before or right after a customer gets their car). The recent spike in Model 3 aftermarket orders is the biggest he’s seen. Presumably, that’s a sign of a surge in cars being delivered.
On the same day, I talked to a Tesla sales advisor just a couple of weeks after he gave me a test drive in a Tesla Model 3 Performance. I again asked him how demand and deliveries were looking. He indicated they were seeing a hockey-stick spike in interest. It’s unclear where that came from. More Model 3s on the road? Elon Musk’s appearance on Joe Rogan? The steady stream of reviews convincing people they
want need a Model 3? CNBC and Business Insider coverage … wait, er, no! In any case, no matter the cause, this enthusiastic, wide-eyed note matched well with the separate comments from Matt Pressman noted above.
A third person also chimed in with a clue or two. That person happens to be Tesla CEO & Chairman Elon Musk. One clue was right here:
In addition to that, as we already reported, a Tesla blog post and letter to employees published last Friday noted, “We are about to have the most amazing quarter in our history, building and delivering more than twice as many cars as we did last quarter.” That sounds more optimistic than previously guided. Are production and demand ramping up faster than expected?
Well, I’ve gotten optimistic prematurely in the past, so I’ll hold off on any assumptions for now, but with strongly positive indicators from multiple sources, it’s hard to hold back the hope.