CleanTechnica reader Matthew Beesley reached out to us about a clothing company he happened upon that seemed to be doing clothing right. For everything purchased from its store, TenTree plants…ten trees.
Trees act very directly as carbon sinks, pulling carbon from the air and sequestering it in its fibers, bark, leaves and wood. Beyond that, when done responsibly, planting trees can help restore damaged environments like mangrove forests and rainforest, to name a few.
“At tentree, our goal is to become the most environmentally progressive brand on the planet. We don’t want to just reduce the negative impact of the apparel industry, we want to use it as a vehicle for change. Our purpose is to revitalize our environment and inspire a generation to believe that they can do the same.”
The concept is so simple, and yet so powerful. The idea that a company could change the world just by selling shirts, socks, hoodies and the like is a bit mind-bending. The fact that it is working to plant more than 1 billion trees by 2030 is impressive and humbling. To date, the company has planted over 21 million trees, funded through the sale of responsibly produced clothing products. It’s the power of an organization committed to affecting change at a scale that scrambles the minds of most people.
One billion trees. That’s a planet-changing number and worth celebrating.
Their focus on doing the right thing extends to the production of its goods as well. Its products are produced using responsibly sourced materials, including organic cotton, recycled polyester, cork, and coconut. With the textile industry coming in as the number two most polluting industry globally behind oil and gas, it must be an important part of our efforts to reduce emissions, reduce pollution and make our lifestyles more sustainable.
Ultimately, the goals of TenTree are all-encompassing. In addition to its lofty tree planting goals, it aims to be the “most environmentally progressive brand on the planet,” and it is working at doing this by using its business as the vehicle to bring about the change the comnpany wants to see. “Our purpose is to revitalize our environment and inspire a generation to believe that they can do the same.” That’s powerful, inspiring and encouraging.
To learn more about TenTree, head over to its website and check out the quick video below about some of the trees they plant in Madagascar.
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