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Tesla Hits The Streets With New Pop-Up Event In Southern California

Tesla is taking its message on the road again with new pop-up events in Southern California. Tesla brings its Model S and X out to locations with poor coverage to allow customers to see and experience the cars in the flesh. The aim: stoking sales of its larger vehicles.

Tesla is taking its message on the road again with new pop-up events in Southern California. Tesla brings its Model S and X out to locations with poor coverage to allow customers to see and experience the cars in the flesh. The aim: stoking sales of its larger vehicles.

Tesla recently came out to The Collection in Oxnard, California, for a very quick and dirty pop-up. The event involved a handful of Tesla employees, the two larger Tesla vehicles, and some very basic flags rolling into town. Tesla skipped the traditional burned coffee, high-carb snacks, and balloons for the kids which it sometimes uses to lure in customers, instead relying on the prominent location and the outstretched falcon-wing doors of the Model X to do the job.

Curiously, Tesla chose not to bring its Model 3 to the two-day event, even though the company had blocked out plenty of room to host one. The representatives at the event shared that they had enough orders for Model 3 and were simply exploring the concept of a pop-up event in Oxnard to gauge interest. Feedback from the first day of the event was positive, with a steady flood of customers that continued into Sunday.

We stopped by on Sunday with our Model 3 and, after having just spent our monthly quota of family time talking Tesla in preparation for the purchase of our Model 3, we moved on to do other things after a few short minutes.

The decision to spin up these quick and dirty guerrilla pop-up events shows that Tesla continues to explore new avenues for connecting with customers and potential customers even in the midst of a production and sales ramp unlike any other in the history of the company.

We reached out to Tesla for more information about these pop-up events to gauge whether they are a part of a larger shift in sales strategy. We will update this article if/when we hear back.


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I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. As an activist investor, Kyle owns long term holdings in BYD, SolarEdge, and Tesla.

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