YouTuber Marques Brownlee — aka MKBHD — took to Twitter to tease the world with some still shots of a Tesla Model 3 Performance Edition and some vertically mounted cameras capturing blood-curdling, portrait-mode video footage destined for Instagram’s new IGTV platform.
The promotional stunt shows how Tesla is increasingly penetrating the slipstream of pop culture. Teslas are showing up as posters on the walls of children around the world as the vehicle they aspire to own and drive (or be driven in automagically). The engagement with MKBHD also highlights how Tesla and many electric cars are increasingly straddling the automotive and consumer electronics markets.
The inside of the Model 3, for example, feels very much like sitting on a couch at home flipping through screens on a tablet. It syncs up with our phones — not just to stream audio or to charge, but also as a high-function remote control for the car, with eyes on everything from charging to the climate control. Our devices are our portals into our vehicles, making it that much easier when the time comes to abandon the interface inside the car altogether in lieu of just the device we carry.
We will keep our eyes peeled for MKBHD’s coverage of the Performance Edition in what is surely just the start of a flood of reviews of the Performance Edition Model 3. The first batch of them has been landing at Tesla stores around the country.
Marques has long been a Tesla advocate and put his video skills to work in an entry for Tesla’s Project Lovejoy. That entry won and was officially named the best fan-made Tesla commercial under 90 seconds in length. It was announced at the Tesla Model 3 handover event last year that he won the competition. His video depicted a race-off between a silent Tesla Model S and a Lamborghini, with a bit of a twist.