Connect with us

Hi, what are you looking for?



Uniti Electric Car Pre-Orders Reach $60 Million

Uniti, the Swedish electric car startup, claims it now has $60 million in pre-orders for its innovative electric 2-seater.

Uniti, the Swedish startup that is planning to build an all new electric car, claims pre-orders for the car have now reached $60 million. To all those auto industry executives out there who whine about people not wanting to buy EVs, Uniti is the wakeup call you have been dreading. People absolutely do want to buy electric cars, and if you don’t provide them with the vehicles they want, someone else will.

$60 million may not seem like a lot today, when Tesla has a bank of 400,000+ reservations for the Model 3, but for a car designed by a group of students at Lund University in Sweden, it is a stunning accomplishment. “This is an important milestone for our new company,” says Robin Eriksson, CMO of Uniti. “We conducted a small market test to validate the demand of our vehicle and the response has been very strong. We are now working intensively with our development and production partners to finalize supply potential so we can scale accordingly.”

In an e-mail, the company says, “While bringing affordable EVs to market profitably at scale remains a challenge in the automotive industry, Uniti is positioning its lightweight vehicle as a solution to this challenge. The Uniti One is designed with strict parameters for energy efficiency, allowing it to offer a targeted 150-300 km single charge range without requiring larger, more cost prohibitive batteries. Beyond range, the Uniti One boasts sporty handling and a user experience more akin to modern smartphones than cars. Executives at Uniti consider their reported pre-order volume as confirmation for this positioning strategy.”

One of the company’s major partners is Siemens, the giant German electronics and manufacturing company, which is helping move the Uniti project forward. The first cars are expected to be delivered to customers in northern Europe starting in 2019. “We have a long way to go towards our production model, certification, and the delivery of our first cars, but the commitment the market has already shown for our product and our brand goes a long way to accelerate this process” says Lewis Horne, CEO of Uniti.

The svelte and sexy Uniti will have a 15 kW electric motor and a top speed of 80 miles per hour. Manufactured from sustainable composites, it will weigh in at less than 900 pounds. The initial price is expected to be around $23,000. Here’s a brief clip of the Uniti in action.

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. He is proud to be "woke" and doesn't really give a damn why the glass broke. He believes passionately in what Socrates said 3000 years ago: "The secret to change is to focus all of your energy not on fighting the old but on building the new."


You May Also Like

Clean Transport

Siemens has officially opened the doors to its newest EV charging production facility in Carrollton, Texas, where it will produce EV chargers targeted for...


EV charger manufacturing is growing by leaps and bounds in America. Siemens and EverCharge both announced new factories this week.

Clean Transport

The transition to electric mobility is now well underway around the world. In China, for example, the world’s largest vehicle market, fully electric car...


The story these days is batteries, batteries, batteries. Scaling up electric vehicle production is all about scaling up batteries, and scaling up the mineral...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.