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Published on May 20th, 2018 | by Jesper Berggreen


The Duke & Duchess Depart Windsor Castle In A Jaguar E-Type Concept Zero

May 20th, 2018 by  

It has probably not slipped anyones attention that Prince Harry and Meghan Markle got married yesterday. But I wonder how many took note that they silently drove away in an electric Jaguar E-type? I am pretty sure millions of people noticed!

This is actually a very pleasant surprise. The symbolic value of this event for the global shift to electric transportation cannot be underestimated.

The car is a converted 1968 E-Type, and this particular one now has “E190518” on the license plate, stating the date of Harry and Meghan’s wedding.

To better understand the idea behind the Jaguar E-type Concept Zero, you can can read Steve Hanley’s article about it from last year, and take a look at this video from Fully Charged covering the official unveiling of it:

No doubt this stunt combines a lot of positive thinking around EVs in the general public. What Royalty say and do seem to have tremendous impact on people’s attitudes, like it or not. And all lovers of classic cars will have to give in to the beauty of this electrified Jaguar. The rest of us are just thrilled to our stomach that EVs are now really finally getting a firm grip in the general public.

I do not follow the lives of royalties in particular, and the fact that my wife is the one spotting this in morning news proves my point: a lot of people will realize that electric will be the norm sooner than they might have thought.

I am pretty sure that if Tony Seba is watching this, he will think, “Yup, definitely climbing the S-curve right now!”

jaguar_e-type_concept-zeroImage credit: Jaguar.com 


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About the Author

Jesper had his perspective on the world expanded vastly after having attended primary school in rural Africa in the early 1980s. And while educated a computer programmer and laboratory technician, working with computers and lab-robots at the institute of forensic medicine in Aarhus, Denmark, he never forgets what life is like having nothing. Thus it became obvious for him that technological advancement is necessary for the prosperity of all humankind, sharing this one vessel we call planet earth. However, technology has to be smart, clean, sustainable, widely accessible, and democratic in order to change the world for the better. Writing about clean energy, electric transportation, energy poverty, and related issues, he gets the message through to anyone who wants to know better. Jesper is founder of Lifelike.dk and a long-term investor in Tesla, Ørsted, and Vestas.

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