Published on May 18th, 2018 | by Nicolas Zart0
Aston Martin’s Lagonda Revival — The Exotic, High-End, Electric “Vision Concept”
May 18th, 2018 by Nicolas Zart
Hang onto your hats, we may be entering the era of the electric SUV. The Mitsubishi Outlander PHEV, Porsche Cayenne S E-Hybrid, BMW X5 xDrive40e, and of course Tesla Model X have been around for a while, but we now have the Kia Niro EV, Tesla Model Y, Jaguar I-PACE, Audi E-Tron Quattro, VW ID Crozz, Nio ES8, Weltmeister EX5, Nissan iMx, Byton’s first entry into the market, and others on the way. The latest to join the club? Aston Martin.
As Jo Borras writes, Aston Martin is planning to revive the legendary Lagonda brand. The electric SUV concept it is … slick.
Electric SUVs Are All The Rage
Electric SUVs are all the rage and some car companies have resorted to bringing back old name brands that they consider too old to carry emotional attachment in a younger generation. However, car names often start great discussions at parties. From Pintos to Novas to Koleos to “What were they thinking (or not)?”
However, when it comes to Aston Martin, the Lagonda holds a special place in the unobtainium world of collector cars aficionados. Reviving the brand name for a high-end electric SUV is a bold, smart, and darn risky step.
Lagonda has confirmed plans for its first vehicle in the new era – the first in the newly revived brand, which has spun off from Aston Martin. The all-electric Lagonda SUV will be unveiled in 2021 and will be based on the Vision Concept showcased at the 2018 Geneva International Motor Show.
Electric SUV Lagonda Genuinely Due For Production
We first met Andy Palmer when he was then spearheading the electric Nissan programs of Cubes and Versas. He is now CEO and President of Aston Martin. He recently said, “In reviving one of the most iconic names in motoring, we have created a unique opportunity — one that allows us to cast aside an inherited 20th-century approach and instead design cars around 21st-century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury, and style.”
It’s fair to say that Andy brings in decades of experience and a great atmosphere to boot. In fact, Marek Reichman, Aston Martin EVP and chief creative officer, added that “the Lagonda SUV will retain the boldness of the Vision Concept.” Going on: “Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”
Are We Being Invaded By Electric SUVs?
No matter where we turn, electric SUVs seem to be around the corner. The first one in which we test rode (in 2010) was the BYD e6, and then the Toyota RAV4 EV, which is more a Tesla with a Toyota body that was sold in California for a while. It turned out that these electric SUVs handled much, much better than a gasoline-powered SUV. NIO, Faraday Future, Tesla, and more are showing us that this class can get especially fun with an electric drivetrain. How will Lagonda fit in? We’ll see … we hope.