Aston Martin’s Lagonda Revival — The Exotic, High-End, Electric “Vision Concept”

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Hang onto your hats, we may be entering the era of the electric SUV. The Mitsubishi Outlander PHEV, Porsche Cayenne S E-HybridBMW X5 xDrive40e, and of course Tesla Model X have been around for a while, but we now have the Kia Niro EV, Tesla Model Y, Jaguar I-PACEAudi E-Tron QuattroVW ID Crozz, Nio ES8Weltmeister EX5, Nissan iMxByton’s first entry into the market, and others on the way. The latest to join the club? Aston Martin.

As Jo Borras writes, Aston Martin is planning to revive the legendary Lagonda brand. The electric SUV concept it is … slick.

Aston Martin Lagonda

Electric SUVs Are All The Rage

Electric SUVs are all the rage and some car companies have resorted to bringing back old name brands that they consider too old to carry emotional attachment in a younger generation. However, car names often start great discussions at parties. From Pintos to Novas to Koleos to “What were they thinking (or not)?”

However, when it comes to Aston Martin, the Lagonda holds a special place in the unobtainium world of collector cars aficionados. Reviving the brand name for a high-end electric SUV is a bold, smart, and darn risky step.

Aston Martin Lagonda

Lagonda has confirmed plans for its first vehicle in the new era – the first in the newly revived brand, which has spun off from Aston Martin. The all-electric Lagonda SUV will be unveiled in 2021 and will be based on the Vision Concept showcased at the 2018 Geneva International Motor Show.

Aston Martin Lagonda

 Electric SUV Lagonda Genuinely Due For Production

We first met Andy Palmer when he was then spearheading the electric Nissan programs of Cubes and Versas. He is now CEO and President of Aston Martin. He recently said, “In reviving one of the most iconic names in motoring, we have created a unique opportunity — one that allows us to cast aside an inherited 20th-century approach and instead design cars around 21st-century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury, and style.”

It’s fair to say that Andy brings in decades of experience and a great atmosphere to boot. In fact, Marek Reichman, Aston Martin EVP and chief creative officer, added that “the Lagonda SUV will retain the boldness of the Vision Concept.” Going on: “Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”

Are We Being Invaded By Electric SUVs?

No matter where we turn, electric SUVs seem to be around the corner. The first one in which we test rode (in 2010) was the BYD e6, and then the Toyota RAV4 EV, which is more a Tesla with a Toyota body that was sold in California for a while. It turned out that these electric SUVs handled much, much better than a gasoline-powered SUV. NIO, Faraday Future, Tesla, and more are showing us that this class can get especially fun with an electric drivetrain. How will Lagonda fit in? We’ll see … we hope.

Aston Martin LagondaAston Martin Lagonda

Related Stories:

Tesla Model Y Expectations & Electric SUV/CUV Overview For The Year 2020

SUVs & Crossovers: Key To The Next Wave of US Electric Vehicle Adoption

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Nicolas Zart

Nicolas was born and raised around classic cars of the 1920s, but it wasn't until he drove an AC Propulsion eBox and a Tesla Roadster that the light went on. Ever since he has produced green mobility content on various CleanTech outlets since 2007 and found his home on CleanTechnica. He grew up in an international environment and his communication passion led to cover electric vehicles, autonomous vehicles, renewable energy, test drives, podcasts, shoot pictures, and film for various international outlets in print and online. Nicolas offers an in-depth look at the e-mobility world through interviews and the many contacts he has forged in those industries. His favorite taglines are: "There are more solutions than obstacles." and "Yesterday's Future Now"

Nicolas Zart has 572 posts and counting. See all posts by Nicolas Zart