Porsche Buys Minority Stake In Mobility AI Startup Anagog
A minority-stake position in the Israel-based mobility sector AI startup Anagog has been purchased by Porsche Digital, with the idea being to complement its existing “digital innovation” portfolio.
As some background here, the Israeli firm was founded back in 2010 and is focused pretty much solely on the development of artificial intelligence systems to be used in the context of mobility services.
Also notable is that Daimler also took a minority position on the company not that long back.
A press release on the matter (via Green Car Congress) notes that “Anagog’s system architecture provides on-device mobility status detection, with cloud-based processing power, deep learning, and an analytics platform. Modern smartphones have up to 15 different types of sensors. Anagog’s state machine, combined with machine learning technology, allows it to collect the raw sensor data directly from the source. It then analyzes and aggregates the sensor data on each handset in real-time, in order to determine user activity levels and location.
“Software programmed and patented by Anagog thus allows companies better to understand and anticipate customer behavior in certain situations, leading to features such as intelligent parking options being created. With this investment, Porsche is continuing to drive digital transformation and as a result can now develop and offer context-based and personalized services.”
As it stands, the Anagog tech is already integrated into more than 100 different smartphone apps worldwide. Further expansion is of course now planned.
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