Connect with us

Hi, what are you looking for?


Clean Transport

Ford Exec: We Could Begin Making EVs In Germany After 2023

The exec in charge of Ford’s business in Germany, Gunnar Herrmann, stated in a recent interview that the company could begin manufacturing plug-in electric vehicles in the country sometime in or after 2023.

The exec in charge of Ford’s business in Germany, Gunnar Herrmann, stated in a recent interview that the company could begin manufacturing plug-in electric vehicles in the country sometime in or after 2023.

The 2023 date is apparently due to the expected end of the Fiesta model lifecycle that year, according to Herrmann. Notably, in the interview with Handelsblatt, Herrmann also stated that the company would be happy if the German government was to provide state-level subsidies for the transition.

He stated: “Purely hypothetically that (2023) could be a good time for it.”

Interestingly, he was fairly blunt in his explanation of why production previous to that date wasn’t going to happen, having stated: “It will be possible if the sales’ numbers are moving up more powerfully. Unfortunately, today electric cars are not especially profitable yet.”

Reuters provides more: “He said it would take around 15 months to retool the company’s plant in Cologne but said it would not be worth the investment if sales of electric cars reached only 30,000 or 40,000 vehicles a year. … German premium carmaker BMW last week echoed Hermann’s comments, saying it would not mass produce electric cars until 2020 because its current technology is not profitable enough to scale up for volume production.”

Well, it sounds like Tesla is pretty much going to have the premium electric vehicle sector to itself indefinitely then, doesn’t it? Elsewhere, it appears that the only firms that seem to be willing to take an initial hit to their profit margins to secure long-term market share are Nissan, Renault, and to a lesser degree GM. I should qualify that by stating outside of China, that is.

That reality is one of the main reasons (along with battery production capacity and long-term minerals supply contracts) why I remain very skeptical that Tesla is facing anything but a rapid upward growth trajectory over the next decade. [Editor’s note: ditto.]

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


New analysis exposes how costly e-fuels are threatening the EU’s climate targets.

Cleantech News

Recently, Ford revealed its next EV for Europe: an electric car version of the Explorer, which is very popular in the United States. It’s...


Kia and Ford are bringing new midsize electric SUVs to market --- one for China and one for Europe -- but none for the...


Some Ford dealers have had second thoughts about the company's EV sales program and notified the company they are no longer interested in participating.

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.