London, UK (February 2nd, 2018) – Today, the new Nissan LEAF marked its official UK ‘on sale’ date, parked at the crossroads of London’s first electrified street and one of its most polluted*, Electric Avenue and Brixton Road in Lambeth.
Built in Britain at Nissan’s Sunderland plant, the 2018 Nissan LEAF is the second generation of the world’s most popular electric vehicle with 300,000 LEAF customers worldwide since the first generation model went on sale in 2010.
The new Nissan LEAF is now available to buy nationwide, with prices starting at £21,990 OTR, including a £4,500 Government Grant.
The fully electric vehicle (EV), which delivers zero emissions while driving, goes on sale in the same week that London’s air pollution reached the annual legal limit for nitrogen dioxide (NO2) – just 30 days into the year.
Brixton Road in Lambeth broke the hourly air pollution limit 18 times during January. EU rules state that a single location in the UK can only break the limit 18 times in a year.
Brixton’s Electric Avenue, a landmark market street in South London, provided the perfect backdrop to capture the next generation of the best-selling Nissan EV. Constructed in the 1880s, Electric Avenue was the UK’s first shopping street to be lit by electricity – revolutionary at a time when gas lamps were the norm.
Fast forward to 2018 and London is taking a new focus on electrification. TfL and the Mayor of London are encouraging the use of electric vehicles to lower emissions and tackle London’s polluted air. In 2017, Transport for London (TfL), London Councils and the Greater London Authority (GLA) announced almost £4.5 million in funding for the installation of electric vehicle charging infrastructure on London’s streets to support drivers wanting to switch to zero-emission vehicles.
A £10 ‘Toxicity Charge’ or T-Charge was also introduced in October 2017 in the Congestion Charge area for vehicles that fail to meet minimum Euro emission standards. Electric vehicles, such as the New Nissan LEAF, are exempt from both the daily T-Charge and London Congestion Charge and will also be able to drive freely in the new Ultra-Low Emission Zone (ULEZ), when it comes into force in April 2019.
Carl Bayliss, EV Business Development Manager, Nissan Motor (GB) Ltd.; “We are delighted that the new Nissan LEAF is now on sale across the UK. Much more than just an EV, the LEAF is a whole new driving experience, designed to move people with greater exhilaration, confidence, and connection to the world around them.
Nissan looks forward to EVs playing an increasingly important role in the sustainable development of our urban infrastructure – not just improving air quality, but also in the storage, management, and distribution of renewable energy.”
The new LEAF embodies Nissan’s Intelligent Mobility proposition as the centerpiece of an electric ecosystem that includes energy storage, energy generation, and infrastructure integration. Nissan’s plans will completely revolutionize how consumers think of a car with the New Nissan LEAF far more than just a mode of transport.
The new model offers a significant update over the previous generation car with dynamic new styling, advanced technologies and a higher capacity drivetrain which delivers significant increases in both range and power.
The 2018 LEAF is also the first Nissan model in Europe to feature ProPILOT, Nissan’s advanced driving assistance technology, as well as e-Pedal, which allows drivers to start, accelerate, decelerate and stop – simply by using the accelerator pedal.
The model has already received official recognition, being named ‘Best Electric Car’ at the prestigious 2018 What Car? Awards in January.
- The new model was photographed on Electric Avenue in Brixton – the UK’s first electrified shopping street
- UK-made LEAF is produced at Nissan’s Sunderland plant
- Sales of the zero-emissions model start in the same week London reached the annual legal limit for air pollution
A digital reservation system (https://www.nissan.co.uk/experience-nissan/start-your-order-leaf/welcome.html) lets customers place an order for a new LEAF – currently limited to 2.ZERO special versions – in just a few clicks and takes around two minutes to do. A customer’s preferred dealer will then contact them to finalize the order.
For more information visit www.nissan.co.uk
(*) Carrington, D. (2018). London reaches legal air pollution limit just one month into the new year. [online] The Guardian. Available at: https://www.theguardian.com/uk-news/2018/jan/30/london-reaches-legal-air-pollution-limit-just-one-month-into-the-new-year[Accessed 31 Jan. 2018]