Connect with us

Hi, what are you looking for?



Tesla To Sell Solar Products In 800 Home Depot Stores

Bloomberg reports that Tesla will have rooftop solar displays inside 800 Home Depot stores by the middle of the year. The sales locations will be staffed by Tesla employees.

With 2,200 stores, Home Depot is one of the largest retailers in America. By July of this year, 800 of those stores will have high-profile, 12 foot high, 7 foot wide displays advertising Tesla kiosks located inside. Staffed by Tesla employees, they will feature Tesla solar products — solar panels, rooftop solar systems, and Powerwall storage batteries. Bloomberg reports some locations will also have interactive demonstrations of how the products work.

Tesla Powerwall at Home Depot

The new marketing strategy replaces the direct door-to-door marketing approach previously employed by SolarCity, which Tesla purchased outright at the end of 2016. Reportedly, a third of the cost of the rooftop solar systems SolarCity sold was eaten up by commissions, promotional costs, and office overhead. (CleanTechnica reported on its abnormally high costs in 2015.) The company now has solar product displays in its automotive showrooms, but the new link-up with Home Depot will give it exposure to a much broader market.

Bloomberg suggests that only Tesla’s solar panels and rooftop systems will be featured in the Home Depot sales locations initially, but that Tesla’s new Solar Roof could be added in the future. Production of Solar Roof tiles is just now ramping up at Tesla’s Gigafactory 2 in Buffalo, New York. Tesla is partnering with Panasonic to manufacture solar panels at that location as well. Prices for a Tesla rooftop solar system range from $10,000 to $25,000, according to the company’s website. The Powerwall energy storage battery is an additional $7,000.

It is unknown how the new tariff on solar cells and panels imposed by the Trump administration last week will affect Tesla. Certainly, the residential solar market has been a challenge for many companies who got in early. Investors have been treated to a virtual train wreck as several companies have gone bankrupt trying to navigate the turbulent waters of the residential solar industry.

Elon Musk has said several times he wants the process of adding a residential solar system to be a seamless proposition. Once the customer chooses to go forward, Tesla will take care of everything — permitting, engineering, installation, service, and repairs under warranty. There are lots of independent entrepreneurs in the residential solar industry. Some of them are reputable; others are like the snake oil salesmen who sell driveway sealants door to door. Doing business with established companies like Tesla and Home Depot may give people the peace of mind they need to sign up for a residential solar system of their own.

There is a rumor that Lowe’s, another large home improvement chain, may be talking to Tesla about adding displays in its stores as well. Neither Tesla, Home Depot, nor Lowe’s would confirm or deny that report.

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. He is proud to be "woke" and doesn't really give a damn why the glass broke. He believes passionately in what Socrates said 3000 years ago: "The secret to change is to focus all of your energy not on fighting the old but on building the new."


You May Also Like


Electric vehicles are cleaner, quieter, and cheaper to maintain than gas-powered vehicles. But one overlooked benefit is that EVs allow drivers to control the...


Tesla has juggled its prices once again, lowering the price of the Model 3 RWD by $1,000 and the Model Y by $2,000. It...


Home electrification is one of the most powerful tools homeowners have to reduce their carbon footprint and make their home more resilient to climate...

Clean Power

We’ve all seen the ads for free solar panels on YouTube and Facebook – is there any truth to these claims? We pull back...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.