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Electric Mobility Company CLEVER To Build Its 1st Ultra-Fast Charging Station In Denmark

The EU Connecting Europe Facility (CEF) program in 2017 granted the two major electric mobility companies operating in Denmark — CLEVER and E.ON — financing for new ultra-fast charging stations. The former is now unveiling its first design.

The EU Connecting Europe Facility (CEF) program in 2017 granted the two major electric mobility companies operating in Denmark — CLEVER and E.ON — financing for new ultra-fast charging stations. The former is now unveiling its first design.

Flagship Project

The program will provide €10 million in financing over the period 2017–2020 to establish 180 charging stations in Norway, Sweden, Denmark, Germany, UK, Italy, and France. The stations will provide 150 kW charging with an option to upgrade to 350 kW.

The first stations to open will be in Geiselwind Germany and Fredericia Denmark. CLEVER CXO Marie Kristine Schmidt provides information about the design of the Danish station:

“Electric cars are part of the future. They will change our way of living and give us new opportunities. At the same time, the future should not be something that feels distant and unrecognizable, but as something that excites and invites us to engage with our surroundings. Our design vision is therefore based on the principles of being genuine, tangible and relevant so that function and design merge into a cool experience.”

CLEVER has worked with the Danish award-winning architect firm COBE in order to achieve the design ambition. Dan Stubbergaard, founder & creative director at COBE, explains:

“Until now, anyone designing service stations has been trying to attract attention by expressing sharp colors and big signs. We wanted to go in a different direction — from an asphalt jungle to a green oasis. At the new charging station in Fredericia, the energy provided and the technologies used are all green. As well as the architecture, materials, and the concept as a whole.”

More Than Just A Charging Station

CLEVER’s ambition is to meet the basic needs of charging electric cars while giving users much more than just a charging station. A decisive driving force for technological innovation in the electric car industry is time — primarily in relation to the fact that the range of electric cars are increasing while drivers are expecting reduced charging times.


Image credit: COBE, CLEVER

The first station will cover 600 m2 and will be built by modular “trees” so that expansion to meet future needs will be easy. The modules can be fitted with solar panels. A total of 8 stations in Denmark and 40 stations in Sweden and Norway will be built over the next couple of years. There is no information on just how many charging ports will be available at this first station.

CLEVER was founded in 2009, is owned by the energy groups SEAS-NVE and NRGi, and has a total of 1500 charging points in Denmark. It — like E.ON — has been very active over the years lobbying for more electric mobility in Denmark. I still don’t understand why the government is not supporting this more vigorously.

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Written By

Jesper had his perspective on the world expanded vastly after having attended primary school in rural Africa in the early 1980s. And while educated a computer programmer and laboratory technician, working with computers and lab-robots at the institute of forensic medicine in Aarhus, Denmark, he never forgets what life is like having nothing. Thus it became obvious for him that technological advancement is necessary for the prosperity of all humankind, sharing this one vessel we call planet earth. However, technology has to be smart, clean, sustainable, widely accessible, and democratic in order to change the world for the better. Writing about clean energy, electric transportation, energy poverty, and related issues, he gets the message through to anyone who wants to know better. Jesper is founder of and a long-term investor in Tesla, Ørsted, and Vestas.


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