Connect with us

Hi, what are you looking for?

CleanTechnica
Hot on the heels of the announcement that Ford will be releasing new diesel truck models in the US — as a means of lowering official overall fleet fuel economy ratings, and thus keeping in line with regulations — Ford execs at the Detroit Auto Show have revealed that the company will be investing $11 billion into electrified vehicles by 2022.

Cars

What Should We Make Of Ford’s New Claim That It Will Release 40 Electrified Models By 2022?

Hot on the heels of the announcement that Ford will be releasing new diesel truck models in the US — as a means of lowering official overall fleet fuel economy ratings, and thus keeping in line with regulations — Ford execs at the Detroit Auto Show have revealed that the company will be investing $11 billion into electrified vehicles by 2022.

Hot on the heels of the announcement that Ford will be releasing new diesel truck models in the US — as a means of lowering official overall fleet fuel economy ratings, and thus keeping in line with regulations — Ford execs at the Detroit Auto Show have revealed that the company will be investing $11 billion into electrified vehicles by 2022.

The plan, as Steve reported yesterday, is now for Ford to offer at least 40 hybrid, plug-in hybrid, and all-electric vehicles in its model lineup by 2022 — as revealed by Ford Chairman Bill Ford himself.

What should be made of the news? Is the Ford family itself pushing towards electric vehicles due to worries about future market trends? Is that why (or one of the reasons why) Mark Fields was pushed out as CEO last year? Didn’t have enough of an electric vision?

Is it it mostly PR, fluff, and soft targets because that’s what others are doing?

It’s hard to say exactly, as there is no doubt at all that Ford still makes vast amounts of money selling pickup trucks in the US. On that note, though, what’s perhaps most interesting about the recent comments is that production of the hybrid version of the F-150 truck is finally expected to begin — well, in 2020 — in Dearborn, Michigan.

While that may not sound like much, it will represent the first hybrid truck offering in the US from a major manufacturer — and should serve some value in that regard as a sign of a cultural shift.

And the fact of the matter anyways is that, by 2020, gas/petrol prices in the US are likely to have climbed back up to a degree that they are squeezing the pockets of most Americans — which means that hybrid sales might actually end up being pretty good, if Ford pushes them.

Will Ford push them? Based on recent moves, I’m inclined to think that they will, but also that there may be a mark-up on the hybrid model that limits sales to a fair degree.

A jump to $11 billion of investment is significant. It’s not a whole-hearted, revolutionary change, but it’s not a “fake effort” either — if that is really what will be invested.

At any rate, we have a couple of years to find out, and there may well be a fair amount of competition by then (take a look at Workhorse’s truck for instance). Will Ford’s lighter hybrid approach work? Will it fizzle and hurt sales? Will Tesla come in and steal the show with a powerful electric pickup? It’s very hard to tell how this market will respond and what products will actually be on the market by 2020.

It’s notable, though, that Ford himself stated: “We’re all in on this and we’re taking our mainstream vehicles, our most iconic vehicles, and we’re electrifying them. If we want to be successful with electrification, we have to do it with vehicles that are already popular.”

I’m sure many readers here would rather see a fully electric F-150 and some fully electric, ground-up electric cars — we’ll see if Ford’s more incremental, “don’t rock the boat” approach ends up being better business sense than other approaches out there that are more transformative.

As an important reminder here, many of the models alluded to above will be released in China, and designed to sell well there.

For more background on the news, see: Ford Promises Performance Electric SUV & 40 Electrified Models By 2025 In $11 Billion Push.

 
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

New Podcast: Cruise Talks Autonomous Driving Tech, Regulations, & Auto Design

New Podcast: Battery Mineral Mining Policies & Regional Trends

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Advertisement

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

EV Sales Charts, Graphs, & Stats

Advertisement

Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Batteries

Under pressure from the Biden administration, LG Energy Solution and SK Innovation have resolved their long running legal battle.

Cars

Ford Mustang Mach-E customers are finding many dealers are adding "market adjustment" fees to the MSRP or the cars.

Autonomous Vehicles

This article is on some interesting things that Adam Jonas has said recently on Tesla and legacy auto. We have written a lot about...

Cars

Welcome to China × Cleantech — March 2021 edition. Our China x Cleantech series covers top cleantech stories in China each month. EV Sales Tesla Model...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.