#1 most loved electric vehicle, solar, & battery news & analysis site in the world. Support our work today!

Clean Power no image

Published on December 9th, 2017 | by Jesper Berggreen


What We Think About When We Try Not To Think About Global Warming, & 5 Solutions

December 9th, 2017 by  

Originally published on Planetsave.

As 15,364 scientists from 184 countries just signed a dire warning to humanity for failing to act accordingly to the threats of climate change, I think it is time to refresh the 2015 publication from Norwegian psychologist and economist Per Espen Stoknes: What We Think About When We Try Not To Think About Global Warming.

Image credit: Per Espen Stoknes, stoknes.no


Per Espen Stoknes has wondered about the paradox that the more we know about global warming, the less worried we are. He has, based on his studies of the phenomenon for almost 30 years, defined 5 mental barriers that we establish when we are exposed to unpleasant facts. Here is my take on his findings:

1. Distance

If something takes place far away, both in time and place, our minds automatically place it far down the list of things to worry about.

Example: The unthinkable scenes of horror that play out in South Sudan and Yemen affect us emotionally less than terrorist attacks in our own countries.

2. Apocalypse

When we listen to doomsday warnings, we get scared (and actually also get smarter), but also less sensitive and thus less effective.

Example: An asteroid impact can wipe out all life on earth in less than 24 hours, but all we do about it is study the consequences without giving the pending total human tragedy much thought, and thus nothing is done to prevent it (something which actually is technically possible).

3. Dissonance

Dissonance is that nagging guilt we feel when we know we have done something bad. But we are so good at finding irrational excuses for our questionable behavior that our minds somehow see it as logical and acceptable.

Example: If you buy a larger car that uses more gasoline, you can choose to eat a little less meat. And then everything is ok. 😉

4. Denial

When we actually see that something abstract and unmanageable threatens our lives and health, or even worse, our children, our brain shuts down to the intake of facts, to prevent depression.

Example: Because the major adverse effects of climate change are creeping up on us so relatively slowly, it’s easy to ignore the warnings, continue our destructive behavior, and live “joyfully oblivious” in the present moment.

5. Identity

We identify ourselves through our behavior, and if someone challenges our behavior, we defend ourselves aggressively because it is our own identity that is challenged.

Example: If someone offends you by criticizing you for flying to Thailand on vacation, it’s easy to get angry and maybe even find similar sins of the offender.


These are all normal psychological reaction patterns, which have certainly helped to ensure the survival of Homo Sapiens as a species so far. But the question is whether these mechanisms are appropriate in the artificial world we have now built, based more on technology than on nature.

Put up against our instincts, even the clearest logic fails. According to Per Espen Stoknes, other mental tools are needed. He has found 5 methods that actually seem to work:

1. Act locally and be concrete

It’s a shame if climate change is only recognized when one’s own roof is blown off one’s own house, so it’s important that even the seemingly insignificant changes in your own community are understood.

Example: Tell others about the changes in local plants and wildlife – both the good and the bad stories. And explain why it happens, if you have the authority to do so 😉

2. Forget about the disasters – point out opportunities and hope instead

The doomsday scenarios are interesting to write about and exciting to read, and studies show that the media generally publishes 7—9 negative stories for each positive story. But if you want to avoid numbness, it has been found that for every 1 negative story, you need to be supplemented with 3 positive stories. Then the brain will have the facts needed to make logical decisions and the motivation to create a better life.

Example: 1 negative: Sea rises threaten coastal metropolitan areas. 3 positive: Vertical agriculture in tall buildings can provide food when population density increases. Smart infrastructure can counteract flooding and secure housing. Floating solar farms that do not take up land that can be used for agriculture.

3. Keep it simple

It can be very difficult to simplify a notoriously complicated topic. Nevertheless, it is necessary if it is to be of any use. The consequence of buying the cheap and polluting product rather than the more costly, clean product must be clearly and simply explained, because we make hundreds of daily choices in milliseconds, and we don’t want to feel bad afterwards. If an explanation is too long, we miss the point.

Example: You can explain simply that hurricanes get stronger with warmer water. The oceans are getting warmer. And hurricanes have been getting stronger. (No need to explain why hurricanes are stronger with warmer water, the difference between La Niña years and El Niño years, the statistics involved in linking an individual storm to global warming, etc.)

4. Use group pressure

What you do may be a drop in the ocean, but since we are pack animals, our actions have far-reaching consequences. You should talk about benefits and demonstrate them via action. We can not resist the urge to copy smart behaviour, especially if it’s cheaper.

Example: If you replace your gasoline lawn mower with an electric lawn mower, the likelihood that your neighbor will also make that choice increases.

5. Talk about the dream, not the nightmare

Even though the facts served to you may make it all seem hopeless, remember to describe the dream scenario. Nothing is impossible. All the good in the world started as a thought in someone’s head. Nurture the positive thought. Believe it. Try it out. Positive thoughts needs to be materialized into reality for the common good.

Example: The toilet with flushing water is something billions take for granted today, but over the past few hundred years, the construction has actually contributed significantly to the longevity of human life! The dream is to make sure everybody has access to life-saving technology like this…



Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica member, supporter, or ambassador — or a patron on Patreon.

Sign up for our free daily newsletter or weekly newsletter to never miss a story.

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest Cleantech Talk Episode

Tags: , , ,

About the Author

Jesper had his perspective on the world expanded vastly after having attended primary school in rural Africa in the early 1980s. And while educated a computer programmer and laboratory technician, working with computers and lab-robots at the institute of forensic medicine in Aarhus, Denmark, he never forgets what life is like having nothing. Thus it became obvious for him that technological advancement is necessary for the prosperity of all humankind, sharing this one vessel we call planet earth. However, technology has to be smart, clean, sustainable, widely accessible, and democratic in order to change the world for the better. Writing about clean energy, electric transportation, energy poverty, and related issues, he gets the message through to anyone who wants to know better. Jesper is founder of Lifelike.dk and a long-term investor in Tesla, Ørsted, and Vestas.

Back to Top ↑