Published on November 29th, 2017 | by Nicolas Zart0
The Alta Motors Redshift Platform Soars To 41 Dealerships Across The U.S.
November 29th, 2017 by Nicolas Zart
Alta Motors, the other electric motorcycle company in California, has a few good pieces of news to announce. Alta Motors has added 36 new dealerships in 16 new states in the past year. As of today, that brings the total to 41 dealers. That means, most likely, you too can have fun in the woods! 🙂
Alta Motors, like Zero Motorcycles, is an electric motorcycle maker in California that has steadily been making progress in its corner of the market. Alta makes off-road electric bikes. Unlike Zero Motorcycles, which provides a lineup of motorcycles crossing from off-road bikes to the street, Alta Motors has deliberately focused on the off-road world — and, oh yes, it’s Redshift SM is a supermoto we’d love to get our hands on, not to mention the Redshift EX and Redshift MX.
Alta Motors CEO Marc Fenigstein, whom we’ll be interviewing later today, said: “After demonstrating the Redshift’s ability to compete head to head with combustion, we’re excited to scale our dealership base across the U.S., offering more riders the opportunity to hop on for an initial joy ride. … No doubt, there are still hurdles to educating this market on the thrills and combined benefits of riding an electric bike, but we’re seeing a promising future with an 18x increase in sales this year.”
The EX, MS, and SM do one thing and they do it very well. They can be ridden hard in the woods with little noise and close to no pollution, depending on the energy you feed them. Today, Alta Motors announced its expansion to reach 41 dealerships across the U.S., but it has expansion plans far beyond that (more on that soon). With Alta Motors Redshift motorcycles now available from coast to coast, perhaps now is the time to explore your inner teenager’s more epic off-road desires.
The company estimates the global lightweight vehicle market (LWV) potential at over $125 billion. How much of that market it can gobble is the question.
Scott Bannick, sales manager of Colorado-based Elite Motorsports, has been selling Alta Motors bikes since 2016. He had the following to say: “We’ve sold more Alta bikes this year than any other single model. … The success we’ve seen was unimaginable a year ago, but now not so surprising. The coolest thing to witness after encouraging a customer to try the electric bike is seeing that customer return at the end of the day with eyes the size of dinner plates. It’s priceless.”
Alta Motors Defines Electric Motocross
We can probably thank Josh Hill for having helped cement Alta’s success. Alta Motors Redshift bikes can change the level of power delivery and regenerative braking with the flick of a thumb.
Oh, and please, don’t go out riding your motorcycle after watching these videos … seriously.
Perhaps the greatest potential an electric motorcycle has to offer any given rider is a tailored experience in real time to match their riding style, terrain, and more. To date, Alta Motors Redshift bikes have successfully competed against traditional gas bikes and proven the electric motor’s might and powerful torque. How about as battery costs keep dropping and the software keeps improving?
Ben Atkinson, another Redshift MX rider, says: “In 1974, I got my first off-road minibike, and have been riding and racing motocross ever since. This summer, I purchased Alta’s Redshift MX, and have already logged over 65 hours on it. It’s become my favorite bike to ride for a number of reasons. Namely, it’s faster, quieter and easier to maintain. I can ride any time of day around my track in Rochester without disturbing our neighbors.”
Alta Motors Solidifying Its Electric Motocross Lead With New Dealerships
Alta’s new dealers solidify its dominance in the electric lightweight vehicle field and spell its impending international exploration next year. We feel like the competition is about to get even hotter.
We’ve said it before and maintain it: electric motorcycles are where it’s at and have a ton of potential to move the needle of EV adoption into the mainstream. When motorcyclists get on it, the rest of the industry has to offer an electric version as well.
Check out the Alta Motors lineup to get your own eyes growing, and consider going a step further.