Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Tesla Exploring Opening Service Stations Alongside Superchargers

Tesla is reportedly exploring the possibility of opening service stations to be co-located with its Superchargers, reports GrubStreet.

Tesla is reportedly exploring the possibility of opening service stations to be co-located with its Superchargers, reports GrubStreet.

The news came from Tesla Chief Technology Officer (CTO) JB Straubel who presented about industrial innovation this week at FSTEC, a conference that discusses the intersection of food and technology. He shared that Tesla Superchargers provide a captive audience that stands to benefit from additional service. In typical Tesla fashion, the company is responding to the desires of its customers with innovation.

“People are coming and spending 20 to 30 minutes at these stops,” Straubel shared. “They want to eat, they want to have a cup of coffee, and they want to use the bathroom.” These are all normal functions that non-EV drivers will expect at a service station, and beyond that, they present a lucrative market for potential food service partners who are surely looking to capitalize on the captive audience.

Tesla is not alone in seeing EV charging stations as an opportunity, as gas station chain Royal Farms recently announced a partnership with ChargePoint to install EV fast charging stations at 22 of its gas station locations with exactly this in mind. Gas stations already sell gasoline as a loss leader to bring customers in to buy the higher margin retail items inside the service station. They should have no problem understanding that EV charging makes the proposition that much more attractive. Customers will now be stopping for not just 5 minutes to top up on petrol — they will be stopping for 20–30 minutes for a fast charging session before moving on. That’s a lot more time to entice a purchase or 5.

That is quite a juicy target and promises to increase the scope of service stations — whether operated by Tesla or not — from convenience store stop-and-go items all the way up to restaurant offerings with seated dining and more. Think truck stops for EV chargers. They will no longer have to build massive underground tanks to store their gasoline and diesel but will instead be investing in the tremendous electrical infrastructure required to charge 20, 40, or 144 EVs at the same time on three-phase 480V power.

Back to Tesla, this news comes on the heels of several other major changes in direction with EV charging, compared to its earlier strategy to only deploy Superchargers in locations that would facilitate long-distance travel over popular routes (a bridge from home to destination but nothing more than that). The recent announcement of its new, smaller Supercharger intended for city centers and dense installation footprints is a clear indication that Tesla is looking beyond the Supercharging Superhighway and is now working towards providing a full-service, full-coverage network of Superchargers.

That news was followed quickly by news of the largest Supercharger installation yet, which will have 40 to 60 Superchargers installed in one location in Shanghai. Looking towards the future, Straubel shared that Tesla is not looking to actually run a food service operation itself, so don’t get your hopes up for a new line of Tesla food stands. “We already have been working with restaurants,” he explained. “That can only start scaling up.”

Tesla has existing relationships with numerous food service locations that have opted to open up their parking lots for Tesla Superchargers, so look for that to expand further in parallel to any possible new movement in the space from Tesla.

Source: GrubStreet


Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

 
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. As an activist investor, Kyle owns long term holdings in BYD, SolarEdge, and Tesla.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Advertisement

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

EV Sales Charts, Graphs, & Stats

Advertisement

Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Clean Transport

Originally posted on Tesla Oracle & EVANNEX. It’s now time to start a major makeover of Tesla’s Gigafactory in Berlin as multiple buildings come to completion. To make...

Cars

What’s Inside?, a highly popular YouTube Channel, got to experience the Tesla Plaid Model S. I was also in the car, but I didn’t...

Cars

The EV Freedom Bill in Connecticut that so many were hoping would pass didn’t. Auto dealerships lobbied hard to fight this bill — and...

Batteries

Last month, Tesla released its Conflict Mineral Report for the fiscal year ending on December 31, 2019, and emphasized the importance of sourcing only...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.