One of the world’s favorite candy companies, M&M’s, has launched a new campaign called Fans of Wind energy in an effort to inform consumers of the value of renewable energy and its importance in counteracting climate change.
“People sure do love M&M’s,” says the company on the front page of its new Fans of Wind campaign page. “That’s why we make a ton of ‘em. But we’re not just about making treats that everyone loves — we want to make them in a way that is sustainable and treats the planet better. Guess that’s what makes us such big fans of renewable wind energy.”
This isn’t the company’s first foray into the renewable energy sector, either. In 2014 the Mars company was the first US member of the RE100 business campaign, run by The Climate Group and CDP. The company committed to using 100% renewable electricity at all its sites worldwide and a zero net greenhouse gas emissions target by 2040, with an interim target of 25% carbon emission reduction by 2015.
Further, the company already partners with two wind farms, the Mesquite Creek Wind Farm in Lamesa, Texas — which provides 100% of the electricity needs of Mars’ US operations, and the Moy Wind Farm in Scotland — which provides 100% of Mars’ entire UK operations.
The new Fans of Wind energy campaign is being launched to increase awareness of the urgency of climate change, as well as the importance of it being a communal and corporate effort to combat climate change.
“We have the power to act now to prevent further climate change,” said Berta de Pablos-Barbier, President of Mars Wrigley Confectionery US. “None of us will thrive without a healthy planet. Through the new Sustainable in a Generation Plan and our M&M’S campaign we are committed to doing our part. We are using our unique position as one of the world’s largest privately held, family-owned businesses, plus the power of our iconic brands like M&M’S, to do good for our consumers and for the planet.”
“One M&M’S candy on its own can seem small, but we know our brand can have a big impact on the world by doing what’s right to combat climate change,” de Pablos-Barbier continued. “Thanks to the love consumers have for the brand, we’re hoping to make a bigger impact. Each of our consumers has the power to take small steps to increase their use of renewable energy to make big strides in ensuring the future health of our planet.”
M&M’s Fans of Wind energy campaign is built around six ways anyone can “join the clean energy revolution”:
- Get informed. Learn about wind energy facts, trends, and statistics. Check out the American Wind Energy Association for fact on wind power, costs and national and subnational analysis.
- Find your footprint. Aspects of our everyday lives determine the amount of carbon dioxide emissions we are responsible for — our carbon footprint. There are several calculators available to help you find yours, such as the U.S. Environmental Protection Agency’s (EPA) Carbon Calculator.
- Be a smart energy user. Get tips for reducing your energy use and increasing energy efficiency which helps the planet and helps your pocket by lowering your electricity bill. Check out the Department of Energy’s Energy Saver page, EPA Energy and Environment page and Energy Star program for starters.
- Know your energy mix. Find out the power mix of your existing energy utility and the emissions produced by those sources with the EPA’s power profile report.
- Buy Green Power. You can change your carbon footprint and support clean energy by purchasing electricity from renewable sources. There are many options — from installing solar panels, to choosing renewable energy options from your energy service provider, to purchasing renewable energy credits, to crowdfunding new clean energy sources. You can start by calling your utility company or using the Green-e database to identify your clean energy options by zip code.
- Get engaged. Learn about renewable energy standards in your state, and discuss your support with your local officials. You can volunteer with or donate to civil society organizations that support clean energy and climate action and support local community renewable projects in developing countries. And most importantly, you can educate others about what you’ve learned!
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