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Published on September 11th, 2017 | by The Beam


Mercedes-Benz Unveils Teaser For New Concept EQA

September 11th, 2017 by  

In a 13-second short video, Mercedes-Benz has managed to whet everyone’s appetite ahead of the Frankfurt Motor Show on Tuesday. The German car manufacturer has confirmed that it will exhibit the Concept EQA at the show, and the teaser has already raised a few eyebrows. The EQ sub-brand is focused on electric mobility, connectivity and autonomous technology, with ten EQ electric vehicles planned for delivery by 2025.

The EQA is an electric three-door hatchback that is adhering to the trend of making vehicles look they have been beamed in from the future, offering a glimpse of what road traffic could in time be dominated by. The teaser video doesn’t give away much, but the design exudes sleekness, with a plethora of rounded curves and an absence of sharp angles. The illuminated grill first seen on the Generation EQ is present, and the LED headlamps and taillights are arranged in an eye-catching vortex pattern.

The compact footprint of the hatchback may limit the size of the lithium-ion battery pack, but we don’t yet know how much impact this may have on the driving range. We’ll have to wait until the full unveiling on Tuesday for more detailed specs.

So far Mercedes has spent somewhere in the region on $9 billion on research and development of electric vehicles, which indicates just how important this market is becoming. And with no EV but the smart there is much left to desire.


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About the Author

The Beam Magazine is a quarterly print publication that takes a modern perspective on the energy transition. From Berlin we report about the people, companies and organizations that shape our sustainable energy future around the world. The team is headed by journalist Anne-Sophie Garrigou and designer Dimitris Gkikas. The Beam works with a network of experts and contributors to cover topics from technology to art, from policy to sustainability, from VCs to cleantech start ups. Our language is energy transition and that's spoken everywhere. The Beam is already being distributed in most countries in Europe, but also in Niger, Kenya, Rwanda, Tanzania, Japan, Chile and the United States. And this is just the beginning. So stay tuned for future development and follow us on Facebook, Twitter, Instagram and Medium.

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