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Published on September 4th, 2017 | by Steve Hanley


$30,000 Off Price Of Tesla Model S P100D Or Model X P100D Showroom Cars This Month

September 4th, 2017 by  

Update: A statement from a Tesla spokesperson has been added to this article (on the bottom).

Tesla is offering discounts of “up to” $30,000 on selected Model S and Model X showroom cars now through the end of September. The offer is being conveyed via email. One person who got the notice in his inbox was Tesla Motors Club member AmpedRealtor, who posted it online at the TMC forum. In particular, the $30,000 discounts are for select top-of-the-line models and come after some notable changes to the newest versions of these cars.

tesla model s p100d

Hi [AmpedRealtor],

I hope this email finds you well.

I’m reaching out because we just announced an incentive on Model S and Model X P100D that I thought you may be interested in.

We are offering showroom incentives up to $30,000 off the original configuration price. This means you can lease Model S P100D for $1,500/month and Model X P100D for $1,600/month with 10,000 miles per year. Alternatively we are offering .99% APR financing or a cash purchase with the discount. These incentives are available for deliveries by September 30th 2017.

Lastly, we’ve reintroduced the Tesla Referral Program. You will receive a $1,000 credit towards the purchase of either a new Model S or Model X and Free Unlimited Supercharging.

It would be my pleasure to help you explore the options for a new Model S or Model X. If you are interested we can schedule a time for a call or if it is more convenient we can communicate via email.

Why is Tesla doing this? Speculation suggests the company is trying to boost the number of cars it delivers in the third quarter, which ends September 30. Some Tesla watchers think sales of the S and X may be slowing a bit as people focus their attention on the new Model 3. The total number of Model 3 deliveries is expected to number no more than a few hundred in the third quarter.

Tesla has a long-term focus. Its corporate goals are on the next 5 years but investors have a notoriously short attention span. The price of Tesla stock goes up and down like a yo-yo depending on how many cars the company delivers each quarter. Tesla frequently resorts to a number of tricks to boost its quarterly numbers as a result.

Clearly, the offer is limited to the performance versions of Tesla’s sedan and SUV offerings, which are still quite expensive even after any discount is applied. The assumption is that the discounts apply to demonstrators, service loaners, and other cars normally used at Tesla stores. Presumably, the largest discounts apply to cars with the highest mileage. The secret is that all of these cars are available for immediate delivery.

However, it may not  just be about quarterly sales figures. Tesla is constantly rolling out changes to its new cars, and that sometimes results in inventory/used cars looking less attractive at their original pricing. Here’s a comment from another forum member, dennis:

Actually, it makes a lot of sense:

— There is likely to be a Model S (and possibly X) interior refresh in early October
— US custom orders have already been pushed out to October
— The bulk of remaining Q3 sales will be fulfilled from inventory
— Any inventory cars remaining in October will have to be devalued because they don’t have the latest interior
— Makes sense to discount them now instead to goose Q3 sales
— Discounts are only on the more expensive models so there is less of a hit to gross margin

Another member, SucreTease, offered more context: “To be fair, it is not a $30k discount from today’s prices—that is the discount from its original selling price. First Tesla rolled the PUP and Premium interior into the base price, effectively discounting the car by $8300 for anyone who wanted those options (or $8800 for anyone who wanted carbon fiber, too). Then, more recently, they lowered the base price by $5k, netting an effective lowering of price by $13,300 (or $13,800). So that $30k discount really amounts to $16k-17k from today’s prices.”

Either way, the price is much lower on many of these cars than it was one month ago. This deal may not be for everyone, as they like to say in sales. But if it fits your needs, this might be a great time to pull the trigger and get that Tesla you have always wanted for a steeply discounted price. Here is a link to EV-CPO Tracker, an online resource that can help you locate the car you want in your area.

Here’s a statement from a Tesla spokesperson on this story:

Recently, an unauthorized and inaccurate email from a Tesla sales associate was circulated that directly contradicted Tesla’s sales principles. This email suggested that Tesla was offering a $30k showroom discount, when in fact we have a strict no negotiation and no discount policy. This has been true since we first started taking orders more than ten years ago, a fact we reaffirmed last year. There are zero exceptions to that policy: every Tesla customer pays the same amount for the same car, period. That is true for Elon, friends and family of the company, or anyone else. 

What the sales associate was referring to was not a discount on a new car from the factory. He was referring to a pricing adjustment that is made to test drive vehicles, service loaners, cars that had been damaged and then repaired, or old models, as these cars have wear and tear, mileage, or discontinued features. Naturally, the more miles, wear and tear, or discontinued features that a car has, the greater the pricing adjustment that is made.

No Tesla customer ever has to be concerned about not getting a “good deal.” A “good deal” is code for how a company takes advantage of a customer. We don’t do “deals.” We treat everyone the same. This will never change, ever.

h/t: Inside EVs



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About the Author

Steve writes about the interface between technology and sustainability from his homes in Florida and Connecticut or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.

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