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Published on August 19th, 2017 | by Zachary Shahan


How To: Write Fake EV Press Releases (Template)

August 19th, 2017 by  

Need to write a press release about some electric vehicle (EV) vaporware? Need to counter another announcement from Tesla? Need to act like you’re on the cutting edge of auto tech and the burgeoning car-as-a-service (CaaS) market? Need to fend off the shareholder push to be an electrification leader? Have no fear — an EV press release template is here!

Make sure to read the fine print — it’s hilarious.

One of our readers, “Ed,” recently dropped this fun “Electric Vehicle Press Release Release Form” into a comment. I figured it was created by a clever EV or auto media outlet, but it turned out Ed just created it himself.

There are so many things to love about this template — from the line “Our goal is for incumbent car makers to announce a new EV weekly through 2019,” to “See recent Volvo press release on electrification for a perfect example of obfuscation,” to the clever name “Ford Lighting” (also, I have to say, “Ford Lightning” would be a pretty awesome name) — but my favorite thing about the whole template is that there’s a Yes/No option to label the car a “Tesla Killer” or not. Hilarious. 😀 And it is of course checked in the example. On that topic, we have to recommend:

Stop The “Tesla Killer” Nonsense


Other beauties in the template: The range requirement being “over 200 miles, only;” putting “New” for “Charger Type” in the example, an example price of $35,000 (of course), and … well, everything else. The template is pretty much perfect.

Thanks to Ed for the fun.

For sure, this is also a great companion to: “50 Tips For Slowing The Electric Car Revolution.” In fact, I’ll add the press release over there right now.


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About the Author

Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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