With a fairly broad “green” array — eclectic blend of attractive electrified vehicles — the BMW Group is apparently the world’s 3rd biggest plug-in car manufacturer. With the best ever July for BMW Group, the company’s total plug-in car sales through July surpassed 50,000. “Year-to-date electrified sales increase 74.8% to 50,711,” a press release from the Bavarian auto manufacturer stated.
These 50,000+ plug-in vehicles include vehicles in the BMW i, BMW iPerformance, and electrified MINI lineups, such as the BMW i3, BMW i8, BMW X5 xDrive40e, BMW 330e, MINI Countryman PHEV, etc. The electrified BMW stable is growing quickly, and the total number of models currently on the market is now up to 9.
The 74.8% increase in sales noted at the top concerns the first 7 months of 2017 versus the first 7 months of 2016.
The BMW i3 is the best selling fully electric compact vehicle in the premium segment worldwide since 2014, BMW notes, “with the sales curve showing a clear upward trend.” However, it should be noted there aren’t many electrified cars in that segment.
Thanks to BMW and others, though, some are indeed awake and choosing sophisticated environmentally superior electric vehicles in a variety of vehicle classes. BMW Group believes that all brands and model series can be electrified, and it now has “flexible vehicle architecture to enable electrification of every model series.” This means more plug-in hybrids that I know many of us EV enthusiasts are less enthusiastic about, but if these options bring tens or hundreds of thousands of new buyers into the plug-in market and gets them driving on electricity most of the time, that’s a good thing.