Tesla kicked off Project Loveday in response to a letter from 10 year old Bria Loveday, who suggested the company make use of the eager energy of its fanbase to generate its first official commercial. The contest was kicked off in 2016 and was set to end earlier this year but the close of the contest was pushed back at the last minute. When it resurfaced, 10 finalists were announced with the final selection date tied to the upcoming reveal of the production version of the Tesla Model 3.
Tesla has not announced what its official intentions are with the winning video but even the buzz generated by the contest and entrants to date has helped raise the profile of Tesla in addition to that of the entrants. Winning a contest put on by Tesla would catapult the winner onto the global stage and win a trip to a Tesla product reveal event in the future. Whether that means attending the Model 3 event on Friday or something else is still up in the air.
The contest requested submissions that were 90 seconds or less in length that shared a bit about “Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.” That’s a pretty broad target for videographers to shoot at but also allows for maximum creativity.
Tesla is widely known for its sexy electric vehicles, but the connection between Tesla vehicles, its solar business and energy storage is generally misunderstood or completely unknown territory for the majority of the world population. Communicating the synergies between the three pillars of Tesla in a creative, compelling manner could serve as an invaluable tool for the company as it seeks to not only scale its businesses to more profitable levels, but to truly transform the way the world generates, stores, and uses energy.
Without further ado, below are the 10 Project Loveday finalists. Take a look before the big reveal on Friday and let us know in the comments what your favorite is … then tune in on Friday to see how it fares in the official selection.
1. “Hope”
2. “Weekend Vibes”
3. “Spring”
4. “Embrace the Energy”
5. “Sonja’s Super Quick Fan Video”
6. MKBHD’s submission
7. “Spaceships. For Earth”
8. “Electric Car Range Race: How far can electric cars go?”
9. “Tesla Fieldtrip”
10. “A Better Future”
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